In pay-per-click, or PPC, marketing, marketers are charged a certain amount for every time one of their adverts is clicked on on a website. Your PPC approach might be as easy as concentrating on increasing awareness through Facebook and Google, where your target customers commonly search for keywords with a lot of searches relevant to your specialty.
PPC is one of the trending e-commerce marketing techniques that allows your brand to promote your business via search engines like Google. It is an effective way to connect with your users and get a lead.
Shopify is one of the best e-commerce platforms that allows you to build, manage, and design your e-commerce stores. It basically provides a base for your Digita business. Also, you can hire Shopify virtual assistant to get assistance on your brand's PPC marketing strategy.
Therefore, in this blog, we will explore different techniques that work in PPC, how it is connected with Google ads, how it works with it, and more.
After knowing about PPC ads, let's discuss Google ads.
What Is Google Ads And How Do They Do Their Job?
The foundation of Google Ads is a pricing mechanism wherein you, the promote, choose the highest price you would accept for a click on your advertisement. There are three ways you can offer: CPC, CPM, or CPE.
So, this is the basic intro of Google ads, and now we will discuss the functioning of PPC marketing in Google ads.
How Pay-Per-Click Functions In Google Ads?
PPC, or pay-per-click, is perfect for small businesses. You control spending on keywords, ensuring ads attract interested customers. Google Ads, the top PPC network, places campaigns on all Google services. Google Ads' success depends on relevant keywords, a quality landing page, and high ad rankings. Google Shopping, part of Google Ads, is great for retailers.
Also, it boosts product visibility on search engine results pages, attracting shoppers. Advertisers bid for top spots, as 65% of shoppers click the first ad. Managing Google Shopping can be complex, with various options for profitability. Overall, PPC is a simple and effective marketing tool for businesses.
Now, move further towards the process of performing the PPC with Google ads.
Ways to Use Google Ads for PPC
Using Google Ads for PPC marketing is crucial. Google, being the top search engine, attracts huge traffic, ensuring more ad attention and clicks. Your ad frequency depends on chosen keywords and match types. Boost PPC success with these steps:
Choose the right keywords to bid on:
Select words that are trending and belong directly to your business and what people really search for. Also, make your PPC keyword lists well-organized and focused, with ads that match those high-ranking keywords.
Make your landing pages awesome:
Customize your website pages and make them more appealing and attractive. Additionally, add content that influences and convinces visitors to take the desired action. Your store landing page must be relevant to your visitors.
Boost your Quality Score:
Google provides scores on how good and relevant your keywords, landing pages, and ads are. The better the ranking is, the more people will see your ads and click on them, and you will pay less for each click.
Grab attention with your ads:
Create attractive ads that make people want to see them. If you are using display or social media ads, make sure they look appealing and attractive to your customers.
Thus, this is the proper way to use Google ads for your PPC advertisement. Now, look at the benefits of using PPC ads.
Benefits Of Choosing PPC As Your Marketing Technique
Here, we will discuss the benefits of choosing PPC as your primary advertising technique. With Shopify, you can quickly create your marketing technique and promote your brand.
Budget-Friendly:
PPC ads help you reach specific audiences through precise targeting criteria. Platforms like Google and Facebook offer different options. On Google, you can target based on demographics, keywords, topics, and more.
Additionally, remarketing allows you to target users who visit your site, reminding them of your offerings and encouraging them to return and convert. Also, promoting your Shopify store via PPC is still cost-effective as compared to other strategies.
More Personalize And Target:
Using the pay-per-click advertising method, you can target your ideal customers who are really interested in shopping from your store. For this, you can add relevant and precise keywords that define your customer's needs and add them to the ad. Additionally, you can create retargeting ads or campaigns for your brand. In this, you target visitors who vis but didn't scroll to the landing page.
Provide Best Outcome:
Businesses often wait months to show their ad on the first page of search engines. So, if you are an entrepreneur and don't have much time to spend on your SEO and wait for a long time, with PPC marketing, you can secure a high position on search engine result pages within hours. This means you will not need to wait for months or days.
Flexible Campaigns:
With PPC ads, you can easily adjust your ads and strategies based on performance, ensuring maximum effectiveness. With time, you can modify your campaign and ads as trends change. It is best for getting high results.
Targeted Reach:
PPC lets you connect with specific audiences, ensuring your message reaches the right people. In this, you can create specific ads that connect with the people you want. By doing this, you can maximize your results and increase the CTA.
Enhance SEO Efforts:
You can connect your search engine optimization efforts with your PPC advertisement, where, using different SEO strategies, you can boost your marketing results. Therefore, when individuals enter those keywords on their browsers, they will get your site on the top of search results, and it will increase the CTA and clicks.
Promote Brand Awareness:
PPC helps build your Shopify store brand awareness and maximize its reach. Pay The pay-per-click marketing method is famous for boosting a website's reach and recognition in customers' eyes. Thus, you will not have to put in that much effort, and you will get a genuine lead.
Easy To Track:
Using PPC, you can easily track and measure your results using Google ads and Google Analytics. These tools provide insight into real-time clicks, leads, and engagement. Thus, you can know what is working in your brand's favor and what is not. Additionally, you can modify your business accordingly.
Therefore, these are the benefits PPC marketing provides to its customers. Also, it is helpful in getting access to the marketing data. Also, you can stay one step ahead of your competitors.
Conclusion
So, in this blog, we have explained the basics of PPC advertisement and how it is an effective marketing technique for your e-commerce business. After that, we moved further toward the importance of Shopify as an ecommerce platform. After that, we focused on Google ads and how they are correlated to pay-per-click marketing.
Also, you can hire a Shopify PPC management agency and MakkPress Technologies is best for it. MakkPress Technologies offers outstanding services for advertising on e-commerce. MakkPress is, therefore, extremely important for PPC marketing.
So, boost your business efficiency with PPC advertisement and get help from professionals like MakkPress Technologies, who have more than a decade of experience in digital and PPC marketing.
