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  • Data referring to the number of visits the user has made to our website

  • Data referencing the geo-location and device used

  • Data referencing traffic sources

  • Data referencing member purchases in our store

Types of behaviours by which we organize our customers

  • Create customer profiles based on their behavior

  • Define the actions that we want to associate with each profile

To be able to make the most of the Behavioural Targeting, you have to:​

Under segmentation defined by its behavior, not its context, we can proceed to the automation of processes both page-level by modifying certain sections of the own eCommerce, and at an external level, creating campaigns in other channels with what we know about the customer.

How MakkPress helps you in building good 

E-commerce Behavioural Marketing and Targeting?

  • You may be wondering what data is used by systems to interpret the user´s behavior. Well, in this case, behavioral marketing feeds on web analytics of course, but this by itself brings more context than behavior. That is the reason why data is enriched through the crossing with cookies, search or purchase histories (here a good CRM can be important). Also, external software with its own algorithms is used. 

  • Customers’ actions (and inactions) online can be used to infer their preferences, lifecycle stage, and place in the buying journey. So you can provide the most appropriate type of content and personalization based on the individual’s interests

  • It is the business strategy that uses the segmentation of clients based on their actions and behaviors (behavioral targeting) instead of just taking into account the pages visited. ​

What is Ecommerce Behavioural Marketing

and Targeting?

Ecommerce Behavioural Marketing

and Targeting

Don’t you love it when your frequently visited, neighborhood store owner gives you extra attention, Offers you special discounts for being a regular or updates you about clothing or shoes coming back in stock or on discount? What about when you find a sales executive in the mall who knows exactly what you want and helps you find the right products for you? Or a Salon owner who knows what hairstyle or which products suit you the best.

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How do these guys know you so well? What is it about them that you prefer them to all the other stores? It's simply the time they took to know you better and the effort they made to help you enhance your shopping experience. This is what we call behavioral Marketing and targeting for E-commerce.

 

A recent report from Razorfish showed that 76% of businesses don't use behavioral targeting (or at least 'C-level' execs who responded to the survey weren't aware of it being used in their companies).

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CEO, Giant Teddy

Ray Khosravi

MakkPress Technologies send us a complete CRO audit report of the various issues that are affecting the performance of our website. We are able to improve the user interface of our website by working on the same issues. As a result, our website traffic increase and we were able to convert our visitors into customers.

Mitercraft

Ron Flint

Our much-needed upgrade project was successful and completed on time and on budget. We definitely recommend MakkPress Technologies for any improvements needed on your Shopify site. We will hire them again soon for other upgrades!

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MakkPress Technologies send us a complete CRO audit report of the various issues that are affecting the performance of our website. We are able to improve the user interface of our website by working on the same issues. As a result, our website traffic increase and we were able to convert our visitors into customers.

Ray Khosravi

CEO, Giant Teddy

The website looks professional, adding a lot of credibility to the business. MakkPress Technologies paid attention to detail, quickly delivering a high-quality product that meets all project requirements.

Kellen Kiilsgaard

Manager, Just Be The Bank

The team successfully assumed total technical responsibility to bring the tools to life, understanding needs and goals. Their collaborative and communicative approach to the projects ensured that everything flowed smoothly, saving time and impressing all involved.

Sanirys Zurlent

President, Knowledge Transfer LLC

CEO, Giant Teddy

Ray Khosravi

MakkPress Technologies send us a complete CRO audit report of the various issues that are affecting the performance of our website. We are able to improve the user interface of our website by working on the same issues. As a result, our website traffic increase and we were able to convert our visitors into customers.

Manager, Just Be The Bank

Kellen Kiilsgaard

The website looks professional, adding a lot of credibility to the business. MakkPress Technologies paid attention to detail, quickly delivering a high-quality product that meets all project requirements.

President, Knowledge Transfer LLC

Sanirys Zurlent

The team successfully assumed total technical responsibility to bring the tools to life, understanding needs and goals. Their collaborative and communicative approach to the projects ensured that everything flowed smoothly, saving time and impressing all involved.

Hear From Our 820+ Happy MakkPress Clients

Customers who abandon products and categories:

Send them an customized email with the products he had searched, and other related. If he does nothing, you can go beyond and even send a coupon if he does not respond positively. 

Visited out of stock products

Obviously you can notify him when you receive more units

Buyers who do not repeat purchase for a while

Send them a reactivation email, a discount, recommended products (you know, up and cross-selling), or consumable parts and products of high turnover he may need to restock. 

Shopping

If once the customer has purchased again, ask him for some feedback and offer related products related. By doing this, you may get more sales. You have to take advantage of that transactional email to sell more, do you agree?

Customers who need a Refill

Target customers who bought products that run out and need to be replenished. For instance, cosmetics, health supplements, and consumable goods.

Frequent Shoppers

The customer who frequently shops with you, such as the teenage girl who eagerly awaits your latest makeup range.

Location-based targeting

We can run geolocation based ads on google and Facebook to target customers in specific area to encourage walking to a physical location.What about the customers where we have no data, We can still drive them by building right funnels, Also as we know how our target customers are behaving , we now have a better chance of conversion.

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Brand Affinity

Depending on the nature of your products, customers might be very loyal to particular brands. For example, the customer who is interested in one particular brand of smartphone and also needs compatible gadgets from the same manufacturer.

Customers Ready for

Cross-Selling or upselling :

Some customers will  be particularly receptive to cross-sell and upsell messages. For instance, a customer who purchased a bicycle may require related maintenance equipment.

Retargeting

In its simplest form, retargeting exposes a user to ads featuring products or services they’ve explored before. You can combine this strategy with contextual targeting to create a personalized ad experience for users

Bargain Hunters

Shoppers who regularly hunt for bargains, or who will make an impulsive purchase when an item is discounted. They may spend less than your average order value, or only make a purchase during sales periods.

When we perform behavioral marketing actions in-store what we are pursuing is that every customer experience is unique and personalized. Ideally, we talk about almost our own shop for each buyer. How do we execute this? Based on what information and data we have available we can do a number of things on the store or with the campaigns we are running on different channels. 

How MakkPress Ecommerce Behavioural marketing and Targeting service work

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