Data referencing the geo-location and device used
Data referencing traffic sources
Data referring to the number of visits the user has made to our website
Data referencing member purchases in our store
Types of behaviours by which we organize our customers:
It’s up to five times cheaper to retain your current customers than it is to acquire new ones.
The probability of making a sale to an existing customer is 60-70%.
Retaining your current customers increases word-of-mouth recommendations and loyalty.
Existing customers are more likely to spend 30% more on a new product than first-time customers.
A higher customer retention rate leads to greater profits and lifetime customer value (LCV).
Long-term customers can provide useful data and feedback for future brand campaigns and strategies.
Why is customer retention important?
According to research from Harvard Business School, increasing customer retention rates by just 5% can grow a company’s profits by 25-95%. It makes sense because companies are 40% more likely to convert customers who have already purchased from them than they are to convert new customers, and existing customers likely make up 65% of your business.
Most businesses place a lot of emphasis on acquiring new customers. And that’s obviously important. But customer acquisition is only the first step.
New customer acquisition creates your business foundation, while your retention strategy helps you foster relationships and maximize revenue for each customer.
How to achieve Maximum Revenue
Customer retention is about building relationships with your existing customers, providing value in every interaction, and giving them memorable experiences. It’s about meeting customer expectations and building loyalty that encourages them to return to purchase your products or services over and over.
That loyalty, in turn, means that over the span of their relationship with you, you’ll be able to offer them greater value — and they will reward you by spending more, more often. As a result, you’ll increase each customer’s lifetime value (CLV), the total revenue you’ll earn from them during your business relationship.
What is customer retention?
Ecommerce Customer Retention
Repeat sales are a business’s lifeblood. Your best customers will buy from you again and again and you don’t need to spend more money to attract them.
When you focus on customer retention, you can form long-lasting relationships, increase your profits, boost loyalty, and benefit from more referrals from happy customers.
To be able to make the most of the Behavioral Targeting, you have to:
Create customer profiles based on their behavior.
Define the actions that we want to associate with each profile.
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70% retention over 8 years
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How MakkPress Ecommerce Customer retention service works?
With over 10 years of experience in serving D2C brands we have found what works for retaining customer and what doesn’t. Our Job is to build a system for you where you can track the customers actions and behaviors, leading to a process that further targets them as per their needs, leading to repeat sales, customer loyalty, and building long-term brand value.
Building campaigns and systems to retarget the Customer this could include emails, push notifications, and sms.
Craft a clever social media marketing strategy that caters to both new and existing customers.
Resolve customer issues and queries in a timely manner and to the best of their expectations
Reward your brand advocates
Provide value with every interaction throughout the customer lifecycle
Building a Mobile App
The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner
Sam Gavriel Fine Jewelry
The MakkPress Team is by far the best company I have dealt with. Never have to wait for a reply. Top notch customer service, always prompt to give some extra value and service. Always available to help no matter what my request is about
Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work
Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email
Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!
The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product