top of page

  • EEC(Enhanced E-commerce Tracking) Trigger Setup for GA4

  • Variables setup (custom variables) if requires

  • GTM Account Setup and Integrated with the Website

  • EEC(Enhanced E-commerce Tracking) Tags Setup for GA4

Improving with Google Tag Manager Setup:

  • Add to Cart

  • Checkout

  • Purchase

  • Product Impression

  • Product Click

  • Product Detail Page View

We will track following events - 

  • Custom Event Setup(if Require)

  • Site Search Setup

  • Google Ads Conversion Tracking

  • Google Ads Remarketing tracking - create an audience

  • Google Ads Remarketing Tag Setup

  • Account Setup Using Google Tag Manager

  • Funnel Setup

  • Goal Setup

GA4 Enhanced Ecommerce Tracking will include:

GA Migration Services

As Google is turning down Universal Analytics (GA3), starting July 1, 2023, the Universal Analytics properties will stop processing new data. In response to this, Google has introduced Google Analytics 4 (GA4) and recommends all users migrate to the newer version.

​

At Makkpress, we offer expert GA4 migration services to help you make the move from GA3 to GA4 with ease. Our team of dedicated migration experts will work with you to ensure a seamless transition so you can continue tracking key data and measuring your success with Google Analytics.

​

If you are a new store owner, We have you covered too and we will setup the complete GA4 tracking for you.

Certified E-commerce Agency since 2012

One of our experts will get in touch with you shortly

Request a Free Quote

CEO, Giant Teddy

Ray Khosravi

MakkPress Technologies send us a complete CRO audit report of the various issues that are affecting the performance of our website. We are able to improve the user interface of our website by working on the same issues. As a result, our website traffic increase and we were able to convert our visitors into customers.

Mitercraft

Ron Flint

Our much-needed upgrade project was successful and completed on time and on budget. We definitely recommend MakkPress Technologies for any improvements needed on your Shopify site. We will hire them again soon for other upgrades!

Combatant Gentlemen

Vishaal

An around great experience. We are happy to have worked with the team and look forward to working on more projects together. Everything has handled within a short amount of time, and the communication was great

Hear From Our 820+ Happy MakkPress Clients

bg-tsti.jpg

70% retention over 8 years

We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.

Trusted Ecommerce Marketing Partners

Clutch Certified Ecommerce developers

Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.

Clutch Leading Ecommerce Developers

Certified Shopify developers

We are one of the oldest shopify partners and Experts, We have been working with shopify since 2012

Top Shopify Developers

SEE MORE

MakkPress Technologies send us a complete CRO audit report of the various issues that are affecting the performance of our website. We are able to improve the user interface of our website by working on the same issues. As a result, our website traffic increase and we were able to convert our visitors into customers.

Ray Khosravi

CEO, Giant Teddy

The website looks professional, adding a lot of credibility to the business. MakkPress Technologies paid attention to detail, quickly delivering a high-quality product that meets all project requirements.

Kellen Kiilsgaard

Manager, Just Be The Bank

The team successfully assumed total technical responsibility to bring the tools to life, understanding needs and goals. Their collaborative and communicative approach to the projects ensured that everything flowed smoothly, saving time and impressing all involved.

Sanirys Zurlent

President, Knowledge Transfer LLC

CEO, Giant Teddy

Ray Khosravi

MakkPress Technologies send us a complete CRO audit report of the various issues that are affecting the performance of our website. We are able to improve the user interface of our website by working on the same issues. As a result, our website traffic increase and we were able to convert our visitors into customers.

Manager, Just Be The Bank

Kellen Kiilsgaard

The website looks professional, adding a lot of credibility to the business. MakkPress Technologies paid attention to detail, quickly delivering a high-quality product that meets all project requirements.

President, Knowledge Transfer LLC

Sanirys Zurlent

The team successfully assumed total technical responsibility to bring the tools to life, understanding needs and goals. Their collaborative and communicative approach to the projects ensured that everything flowed smoothly, saving time and impressing all involved.

Hear From Our 820+ Happy MakkPress Clients

Why Make the Switch to Google Analytics 4?

When Google switches over to GA4, you will no longer be able to track your data effectively if you don’t start migrating your website. GA4 will offer a far more user-centric experience that enables you to develop a clearer picture of your customer journey. With enhanced visualisation capabilities and greater predictive analytics, your business will experience innumerable benefits when you migrate to GA4.

A Plethora of Parameters

One of the best things about GA4 migration is that you’ll have access to a multitude of parameters that weren’t available with GA3. This will allow you to get a much more granular view of your data and understand exactly what your users are doing on your website.

Built for a Privacy Focused Future

Google is making a concerted effort to move towards a privacy-focused future, and GA4 has been built with this in mind. With data retention policies that give you complete control over how long your data is stored, GA4 is the perfect solution for businesses that are looking to comply with privacy regulations.

Cross-Platform Analysis

Another major advantage of GA4 vs Universal Analytics is that it allows you to collect data from a variety of platforms and analyse it all in one place. This provides a complete view of your customer’s journey and helps you fine-tune your marketing efforts.

Improved Customer Journey Tracking

GA3 to GA4 migration allows you to track your customer’s journey with enhanced precision. With features like cross-domain tracking and event-scoped custom dimensions, GA4 helps to paint a much clearer picture of your customers’ behaviour.

Improved User

Engagement Analysis

GA4 migration also allows you to analyse user engagement in greater detail than ever before. You can set up additional functions such as custom event triggers that give you the power to track vital customer data and understand exactly how your users are experiencing your website.

More Powerful Audiences for Ad Campaigns

Google Analytics 4 will allow you to create more powerful audiences for your ad campaigns. With the ability to combine first-party data with third-party data, you can create audiences that are highly targeted to your marketing efforts and more likely to convert into paying customers.

Simplified Goals & Events Set Up

When you migrate to GA4, it also simplifies the process of setting up goals and events. With a more user-friendly interface, you’ll be able to set up these functions much quicker and easier. This saves you valuable time and allows you to focus on other key business tasks.

Enhanced Visualisations & Reporting

Clear visualisations and reporting are essential for any business that wants to make data-driven decisions. GA4 analytics offers enhanced visualisations and reporting capabilities that provide additional insights into your website usage data that you may have missed before.

Many people are still asking “Should I use GA4 or universal analytics?” The truth is, if you don’t make the switch to GA4, your business will miss out on all the benefits that GA4 has to offer. And eventually, Google will make Universal Analytics completely obsolete, and you will not be able to access your Universal Analytics data or view your reports. Although Google has not yet announced the date when this will happen, it’s better to start making the switch now while there is still enough time.

What will happen if I don't make the switch to GA4?

No, your use of Google Tag Manager won’t affect your migration to GA4. GA4 has been designed to work seamlessly with Google Tag Manager, so you can continue using Google Tag Manager to manage your tags and tracking code. With Google Analytics 4 ecommerce tracking is a breeze.

Will our use of Google Tag Manager affect our migration to GA4?

If you switch to GA4, you’ll likely need to update your cookie prompts since the way you track your customer data will have changed. To ensure you remain compliant with privacy regulations, it’s best to consult with a GDPR expert and a GA4 guide before making any changes to your cookie notification prompt.

If we switch to GA4, do we need to make changes to our cookie notification prompt?

When you migrate to GA4, you will still have access to all your data from Universal Analytics for six months (after July 1 2023). However, it’s important to note that when you compare GA4 vs GA3, the former uses a different data model than Universal Analytics, so you won’t be able to merge your data together. And if you want to hold onto your Universal Analytics data indefinitely, then it’s important that you export your historical UA reports during the six-month period, or you risk losing your data.

What happens to our Universal Analytics data when we migrate to GA4?

Yes, GA4 is still useful if you don’t have a mobile app version of your website. While GA4 does have the added feature of providing in-depth app usage analysis, it will still allow you to collect data from the desktop and mobile versions of your website, even if you don’t have a mobile app. Google Analytics 4 enhanced ecommerce features also make it ideal for any ecommerce store even if you don’t have an app version.

Is GA4 still useful if I don't have a mobile app version of my website?

FAQ’s

bottom of page