EEC(Enhanced E-commerce Tracking) Trigger Setup for GA4
Variables setup (custom variables) if requires
GTM Account Setup and Integrated with the Website
EEC(Enhanced E-commerce Tracking) Tags Setup for GA4
Improving with Google Tag Manager Setup:
Add to Cart
Product Detail Page View
We will track following events -
Custom Event Setup(if Require)
Site Search Setup
Google Ads Conversion Tracking
Google Ads Remarketing tracking - create an audience
Google Ads Remarketing Tag Setup
Account Setup Using Google Tag Manager
GA4 Enhanced Ecommerce Tracking will include:
GA Migration Services
As Google is turning down Universal Analytics (GA3), starting July 1, 2023, the Universal Analytics properties will stop processing new data. In response to this, Google has introduced Google Analytics 4 (GA4) and recommends all users migrate to the newer version.
At Makkpress, we offer expert GA4 migration services to help you make the move from GA3 to GA4 with ease. Our team of dedicated migration experts will work with you to ensure a seamless transition so you can continue tracking key data and measuring your success with Google Analytics.
If you are a new store owner, We have you covered too and we will setup the complete GA4 tracking for you.
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A Plethora of Parameters
One of the best things about GA4 migration is that you’ll have access to a multitude of parameters that weren’t available with GA3. This will allow you to get a much more granular view of your data and understand exactly what your users are doing on your website.
Built for a Privacy Focused Future
Google is making a concerted effort to move towards a privacy-focused future, and GA4 has been built with this in mind. With data retention policies that give you complete control over how long your data is stored, GA4 is the perfect solution for businesses that are looking to comply with privacy regulations.
Another major advantage of GA4 vs Universal Analytics is that it allows you to collect data from a variety of platforms and analyse it all in one place. This provides a complete view of your customer’s journey and helps you fine-tune your marketing efforts.
Improved Customer Journey Tracking
GA3 to GA4 migration allows you to track your customer’s journey with enhanced precision. With features like cross-domain tracking and event-scoped custom dimensions, GA4 helps to paint a much clearer picture of your customers’ behaviour.
GA4 migration also allows you to analyse user engagement in greater detail than ever before. You can set up additional functions such as custom event triggers that give you the power to track vital customer data and understand exactly how your users are experiencing your website.
More Powerful Audiences for Ad Campaigns
Google Analytics 4 will allow you to create more powerful audiences for your ad campaigns. With the ability to combine first-party data with third-party data, you can create audiences that are highly targeted to your marketing efforts and more likely to convert into paying customers.
Simplified Goals & Events Set Up
When you migrate to GA4, it also simplifies the process of setting up goals and events. With a more user-friendly interface, you’ll be able to set up these functions much quicker and easier. This saves you valuable time and allows you to focus on other key business tasks.