One of the best things about GA4 migration is that you’ll have access to a multitude of parameters that weren’t available with GA3. This will allow you to get a much more granular view of your data and understand exactly what your users are doing on your website.

Google is making a concerted effort to move towards a privacy-focused future, and GA4 has been built with this in mind. With data retention policies that give you complete control over how long your data is stored, GA4 is the perfect solution for businesses that are looking to comply with privacy regulations.

Another major advantage of GA4 vs Universal Analytics is that it allows you to collect data from a variety of platforms and analyse it all in one place. This provides a complete view of your customer’s journey and helps you fine-tune your marketing efforts.

GA3 to GA4 migration allows you to track your customer’s journey with enhanced precision. With features like cross-domain tracking and event-scoped custom dimensions, GA4 helps to paint a much clearer picture of your customers’ behaviour.

GA4 migration also allows you to analyse user engagement in greater detail than ever before. You can set up additional functions such as custom event triggers that give you the power to track vital customer data and understand exactly how your users are experiencing your website.

Google Analytics 4 will allow you to create more powerful audiences for your ad campaigns. With the ability to combine first-party data with third-party data, you can create audiences that are highly targeted to your marketing efforts and more likely to convert into paying customers.

When you migrate to GA4, it also simplifies the process of setting up goals and events. With a more user-friendly interface, you’ll be able to set up these functions much quicker and easier. This saves you valuable time and allows you to focus on other key business tasks.