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- BUSINESS BRIEF
Alicia Beauty is a leader in the hair product industry, providing new and stylish choices for women. They have special brands like Elements, Carefree, and Foxy Silver, made specifically for African-American women.
Their collection has wigs, weaves, braids, and different types of hair extensions in both real and synthetic hair. At Alicia Beauty, they really care about helping you show your beauty in your own way. They promise to give you high-quality hair products, from fancy Remy hair to affordable synthetic options. This lets you decide what beauty means to you and bring out your best beauty.
Adding Banners
UX & UI
Top Products Showcase
Quick View Price Removal
Price Concealment
- DELIVERABLES
Certified Shopify developers
We are one of the oldest shopify partners and Experts, We have been working with shopify since 2012
Top Shopify Developers
Clutch Certified Ecommerce developers
Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.
Clutch Leading Ecommerce Developers
70% retention over 8 years
We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.
Trusted Ecommerce Marketing Partners
Fixing UI Issues To Provide Exceptional User Experience & Satisfaction
Case Study of Alicia Beauty
aliciabeauty.com
Desktop
Mobile
After
Before
Before
After
Here is the difference in the website performance
We made Alicia Beauty's brand and user experience better by making smart changes. We made it easier to look at products by removing cart options and not showing prices right away. We added nice banners to make the website look good, and we showed the best products to make users happy.
Improved Browsing
Engaging Product Exploration
Attractive Collection Banners
Featured Top Products
Results Since We Started:
Alicia Beauty made big improvements to their website's look and how it feels to use it. First, we focused on making it easier to browse by carefully getting rid of or hiding the shopping cart options from the whole store. This way, users can check out the products without feeling like they have to buy something right away.
We also tried something different by not showing the prices of products on the whole store. This helps users to really look at the products without thinking about the cost. We kept this hidden price idea in the Quick view too, making the shopping experience consistent and engaging.
To make things look better, we added attractive banners on all collection pages. This not only makes the website look good but also helps show the products in a nice way, making the whole shopping experience more fun.
Lastly, we improved the user experience by showing the best-selling products directly on collection pages. This way, users quickly see the most popular and wanted items, making them happier and more engaged with the Alicia Beauty business.
Solution Offered:
Alicia Beauty Makes Their Website for Better User Experience and Engagement
Alicia Beauty is known for its cool and stylish hair products, specially designed for African-American women with brands like Elements™, Carefree™, and Foxy Silver®. However, their website had a problem: it wasn't easy to use, and it affected how people shopped. The issues with the website hurt sales and the overall experience for users.
Their site UI and UX were ineffective and impacted the brand performance in multiple ways. So, firstly, they tried to fix it on their own but required professional assistance to improve their brand presence, user interface, and consumer experience. Consequently, Alicia Beauty collaborated with us to fix their issue and make the website better so that shopping for their awesome products becomes easier for everyone.
Problem Statement:
Ineffective UI and UX Leads To Poor Sales
Firesoft People
Erin Evans
The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner
Sam Gavriel Fine Jewelry
Svetlana Gurgov
The MakkPress Team is by far the best company I have dealt with. Never have to wait for a reply. Top notch customer service, always prompt to give some extra value and service. Always available to help no matter what my request is about
Giant Teddy
Ray Khosravi
Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work
Tenergy Power
Vez
Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email
Baabuk
Alexander Miller
Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!
Balbea
Bilal Mashhedi
The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product