top of page

Request a quote

Email Us

Live chat

Schedule a call

MakkPress Logo

SEO & Marketing

Ecommerce

UX & Development

Our Work

Who we are

MakkPress Logo

- BUSINESS BRIEF

Alicia Beauty is a leader in the hair product industry, providing new and stylish choices for women. They have special brands like Elements, Carefree, and Foxy Silver, made specifically for African-American women.


Their collection has wigs, weaves, braids, and different types of hair extensions in both real and synthetic hair. At Alicia Beauty, they really care about helping you show your beauty in your own way. They promise to give you high-quality hair products, from fancy Remy hair to affordable synthetic options. This lets you decide what beauty means to you and bring out your best beauty.

  • Adding Banners

  • UX & UI

  • Top Products Showcase

  • Quick View Price Removal

  • Price Concealment

- DELIVERABLES

bg-tsti.jpg

Certified Shopify developers

We are one of the oldest shopify partners and Experts, We have been working with shopify since 2012

Top Shopify Developers

Leaves Image

Clutch Certified Ecommerce developers

Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.

Leaves

Clutch Leading Ecommerce Developers

Leaves

70% retention over 8 years

We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.

Leaves

Trusted Ecommerce Marketing Partners

Leaves
testimonial.jpg

Fixing UI Issues To Provide Exceptional User Experience & Satisfaction

Case Study of Alicia Beauty

large image

aliciabeauty.com

medium image
small image 2
small image 1

Desktop

Mobile

After

Before

Before

After

Here is the difference in the website performance

We made Alicia Beauty's brand and user experience better by making smart changes. We made it easier to look at products by removing cart options and not showing prices right away. We added nice banners to make the website look good, and we showed the best products to make users happy.


  • Improved Browsing

  • Engaging Product Exploration

  • Attractive Collection Banners

  • Featured Top Products

Results Since We Started:

result

Alicia Beauty made big improvements to their website's look and how it feels to use it. First, we focused on making it easier to browse by carefully getting rid of or hiding the shopping cart options from the whole store. This way, users can check out the products without feeling like they have to buy something right away.


We also tried something different by not showing the prices of products on the whole store. This helps users to really look at the products without thinking about the cost. We kept this hidden price idea in the Quick view too, making the shopping experience consistent and engaging.

To make things look better, we added attractive banners on all collection pages. This not only makes the website look good but also helps show the products in a nice way, making the whole shopping experience more fun.


Lastly, we improved the user experience by showing the best-selling products directly on collection pages. This way, users quickly see the most popular and wanted items, making them happier and more engaged with the Alicia Beauty business.

Solution Offered:
Alicia Beauty Makes Their Website for Better User Experience and Engagement

solution

Alicia Beauty is known for its cool and stylish hair products, specially designed for African-American women with brands like Elements™, Carefree™, and Foxy Silver®. However, their website had a problem: it wasn't easy to use, and it affected how people shopped. The issues with the website hurt sales and the overall experience for users.

Their site UI and UX were ineffective and impacted the brand performance in multiple ways. So, firstly, they tried to fix it on their own but required professional assistance to improve their brand presence, user interface, and consumer experience. Consequently, Alicia Beauty collaborated with us to fix their issue and make the website better so that shopping for their awesome products becomes easier for everyone.

Problem Statement:
Ineffective UI and UX Leads To Poor Sales

problem

We are official partners with

Firesoft People

Erin Evans

5 star

The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner

Sam Gavriel Fine Jewelry

Svetlana Gurgov

The MakkPress Team is by far the best company I have dealt with.  Never have to wait for a reply.  Top notch customer service, always prompt to give some extra value and service. Always available to help no matter what my request is about

5 star

Giant Teddy

Ray Khosravi

Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work

5 star

Tenergy Power

Vez

Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email

Baabuk

Alexander Miller

Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!

Balbea

Bilal Mashhedi

The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product

Hear From Our 820+ Happy MakkPress Clients