- BUSINESS BRIEF
On Track & Field, Inc. is a brand that operates to fulfill your demands. Whatever your sporting demands are, they provide the greatest equipment at competitive pricing. They will ensure that you have all the resources you need to achieve higher levels with decades of business knowledge from their seasoned staff and quality service.
Track & Field is an online store that sells products digitally to individual's doorsteps. They sell different categories of products such as shoes, shorts and more.
Core Web Vitals
Lazy Loading
Page Speed
Mobile Optimization
- DELIVERABLES
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Case Study of On Track & Field, Inc.
Improving Track & Field Website Performance: Fixing Problems and Optimization Steps.
ontrackandfield.com
Desktop
Mobile
After
Before
Before
After
Here is the difference in the website performance
We collected the data before commencing our work and after the performance optimization. The following ratio demonstrates a significant disparity. The client was delighted with the outcome and appreciated our work. The website is currently up and running properly, with increased e-commerce business performance.
Increased the speed of the website by up to 40%
Results since we started:
We granted the client's request and acknowledged their problem. First, we discussed the reasons of sluggish website loading and how to repair it with them. According to our study, the website should have fewer HTTP requests, image compression, fewer codes, and other enhancements.
Following the result, the speed improvement team for the project started to work. First, because large-sized visuals might cause loading delays, we optimized the website's photographs and videos. We next removed all of the redundant and unnecessary codes from the shop.
In addition, to reduce server load, we minify and combine the CSS and Java scripts into a single file. To speed up the website, we employed the efficient and critical lazy loading components. With lazy loading, the most important website components download first, and the next one appears as you browse towards the bottom.
We also modified the external CSS and Java scripts to enhance the total efficacy of the website and make it more search engine friendly. So, these are the steps we took to optimize the website for speedy loading.
Solution offered:
Addressing Key Loading Speed Issues to Improve Track & Field's Loading Speed.
Customers may buy digital products from Track & Field, a digital company. Despite the high quality of the items, the website's performance was inadequate. Track & Field's website was only able to attract a small number of clients due to its poor search engine ranking.
They attempted to tackle the problem multiple times but were unsuccessful. The speed of a website is important to its success. Large, inefficient media files, bloated code, excessive HTTP requests, a lack of browser caching, ineffective hosting services, ineffective themes, unnecessary third-party scripts, the lack of a Content Delivery Network (CDN), and inadequate queries to the database are now only some of the variables that influence the speed at which a site opens.
As an outcome, the visitor's browser took some time to open the site. They contacted us in order to remedy this issue.
Problem Statement:
Increasing Loading Efficiency at Track & Field by Solving Key Processing Challenges.
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The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner
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Vez
Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email
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Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!
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Bilal Mashhedi
The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product
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