Introduction
BigCommerce, a leading e-commerce platform, has a large consumer base. BigCommerce helps your brand design your e-commerce store in the way that you want. The design of an e-commerce store decides whether the user will stay on the website or not.
Yes, you get it right: your store design can be simple or complicated, and you have to choose the right format to design your BigCommerce website. With custom BigCommerce development, you can provide a more smooth and seamless shopping experience to your consumers.
Each step of the store design is like a step-to-user interaction. But you also have to keep in mind that heavyweight design impacts the loading speed of the store. Therefore, craft and customize your store with concern. Therefore, in this blog, we will let you know about the 10 important elements of website design.
10 Significant Components Of BigCommerce Website Design
Indeed, these are the ten important factors of website design that everyone must know.
Clear Purpose:
Your website must have a clear purpose and goal. It can be anything like selling products, gaining consumer attraction, building brand reputation and more. So, keep your business objective fully transparent. Additionally, share your goal with your partners and other team members to ensure clear communication.
User-Friendly Navigation:
User-friendly or centric navigation means that your website service or product must be easy to find. Your search bar, products, add to cart, and everything must be placed in the right place, where the user can easily find it. A simple navigation means high user engagement.
Attractive Visual Design:
Make your website more attractive in every term. For this, use consistent font and colors that resonate with your brand niche, theme, and template. Additionally, add high-quality and optimized images and videos to your website. Website design trends change over time, so modify everything when needed.
Compelling Content:
Your website is the first point of contact for your consumers. Yes, the content of your website contains great importance. You need to create high-quality, engaging, and interactive content that attracts visitors and, most importantly, readers. Use engaging content for your website growth, as it has the potential to boost your website reach.
Call-to-Action (CTA):
Call to action means designing the website with a clear call to action. In this, you don’t have to make a lot of effort in marketing your brand. You just have to simply create your final goal. It means whatever you want from consumers, like filling out a form, providing details, making a purchase, or clicking on a link. Place them in the right position where it has a high chance of getting completed.
Contact Information:
Maybe while purchasing a product from your website, a consumer wants to know about your brand directly, or a client wants to collaborate with you. For this, you have to add your company's details in the right front of your consumers. Add your contact number, email, and other important information.
Loading Speed:
The fast loading speed of your BigCommerce website matters a lot. Whether your store is operating on BigCommerce or Shopify, this element remains vital.
Optimize all the images and videos of your website, add lazy loading, enable browser caching, remove unnecessary codes or plugins, combine multiple HTTP and CSV files, and more. All these ways will reduce the high loading time of your store and will make it load instantly.
Security:
Trust and security are the base of the ecommerce market. Building trust in your consumers starts by providing them with security and making them feel secure while using your website.
So, implement high-security measures like SSL encryption and more in your BigCommerce store to make it load even faster and be recommendable to users.
Search Engine Optimization (SEO):
To make your website more appealing, you have to optimize it with SEO. So, SEO is a process that involves multiple strategies that make a store rank high on search engines.
It includes keyword research, on-page SEO, off-page SEO, technical SEO, local SEO, and many more. Practicing and working on them regularly ensures that your store will remain highly positioned in the eye of search engines.
Social Media Integration:
Adding social media buttons to your BigCommerce website ensures that everyone can easily find your social media accounts. Create your brand page on trending online sites such as Instagram, Facebook, Linkedin, and more. It will help your brand to cater to a wider audience.
Thus, these are the core elements of BigCommerce website design that are not limited to just visually appealing; they boost the overall performance of your store.
Conclusion
Therefore, in this blog, we have explained the importance of website design in e-commerce stores. Additionally, we mentioned 10 vital things that every business should know and work on.
Also, to do it under the guidance of experts, you can choose to hire a BigCommerce web design company such as MakkPress Technologies; they have an outstanding track record and have over 10 years of experience working in this field. Consequently, they provide all the mentioned services.
