In the competitive online world, visitors use search engines to find a product or service. Consequently, a well-optimized store will likely be a visitor's first choice as search engines rank it. Having a keen understanding of Google's ranking algorithm ensures your site will be designed or performed in a search engine-friendly way.
SEO is not a new concept; it has evolved to enhance user experience and drive more traffic to your site. It's a comprehensive process that optimizes on-site and off-site elements, boosting your site's search engine result page ranking and performance. BigCommerce, as an eCommerce platform, offers a robust foundation for your business activities, including store development, design, marketing, and maintenance. Understanding and implementing SEO strategies for BigCommerce is not just beneficial; it's essential for your online success.
As BigCommerce is SEO optimized, BigCommerce SEO experts can help improve the site's search engine ranking. Thus, in this blog, we will explore BigCommerce SEO tips to improve SERP ranking.
SEO Strategies To Enhance BigCommerce Site Ranking
Here, we will explore the tricks to better enhance your website for search engine visibility.
First, Identify Those Most Searched Words:
These words, called keywords, are the primary words or phrases users enter on search engines while looking for a product or service. Identifying keywords in your brand niche is a crucial task that requires a lot of time and effort. Still, with a BigCommerce SEO agency, you can easily get the top-searched keywords that resonate with your brand niche. Additionally, you can use free online tools that find keywords; this is the foremost task in search engine optimization. For this, first, you have to list topics you want to cover in your branding, conduct a competitive analysis to find what they are using to stay trending, and then create a list of keywords you want to get consumer and search engine attraction.
On-page Optimization:
On-page optimization is the process of optimizing the visible portion or content of your BigCommerce site. It includes working on your homepage, product page, category page, collection page, blogs, articles, and all the other pages created on the site to visit. For on-page optimization, you have to focus on multiple things, including meta title and description. The meta title is the first thing users see in SERPs. Having a clear keyword-rich title is an opportunity for better visibility. Additionally, the meta description is the second thing the user sees below your content title; it describes what your content is about in brief. It should be relevant and motivating to excite visitors to open your store link.
Headers are an important element of any content. Inserting keywords that are not performing well for you in the header can improve your SEO efforts. The header can be based on what your page's product is about or what is displayed on that page.
Quality Content Creation:
What do you get when you hear word content? A piece of info that matches your question! No, content is more than that! When you get bored and want to look for your favorite hero's life history, you just enter certain words and get the information about it; you will get multiple sites that will have the content you want to read. It's not just a piece of reading it's something that is optimized with high-ranking keywords, meta title optimization, and description. For search engine visibility, you need to have a great command over your site content; don't overlook quality as well as quantity. You can't achieve a good ranking and consumer attention without providing content to stay on your site. With quality content that is fully centric on user demand and preference, you can make them stay longer and explore your site further.
Add Rich Snippets:
BigCommerce is best for adding an extra markup language to utilize rich snippets for search engines. Usually, brands can only display their meta title and a short description, but with rich snippets, they can also provide some more info. It is a way of telling search engines how to display your site's products and services. In this way, you can provide customers with the most valuable and exciting content that influences them to click on your site link.
Improving Website Loading Speed:
Speed is one of the reasons why users leave a site; they don't have much time to explore a single site for too long. Apart from visitors, search engines prioritize speedy sites on top result pages. Thus, improving site speed is not a simple task, doing it manually requires too much technical expertise and time. Businesses mostly use a speed optimization tool like Website Speedy that does multiple things without needing your help and increases your store loading speed. Website Speedy is well known for speed optimization tasks.
Monitor Your SEO Efforts:
Doing things at once doesn't provide long-term results. SEO is not a one-time task that you do and will always get first ranking. You will get a higher position with effort, but to maintain it, you need to do regular SEO practice. Big companies choose to get BigCommerce development services to maintain the consistency of their SEO efforts. For this, regularly monitor what people are truly looking for and keep an eye on your competitor's sites, their work, and so on. With regular monitoring of your BigCommerce SEO, you can stay ahead in terms of ranking.
Conclusion
Therefore, in this blog, we have explained the best SEO practices for your BigCommerce store. By following these, you can secure a better search engine ranking. Also, hire a BigCommerce SEO expert who better understands trending SEO tactics. Hire MakkPress Technologies, a well-known and result-oriented digital marketing company that provides SEO services and eCommerce conversion rate optimization services to enhance conversions. With MakkPress, you can solely focus on your brand activities while experts handle your SEO.
