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Best Techniques for Website Speed Optimization

A website that loads slowly can damage your reputation and cost you in terms of conversions. On the other hand, a highly active site has a positive, domino effect on the success of your company. It attracts more visitors, which then increases sales and ultimately leads to more clients.

First of all, you need to use a sturdy website builder that provides the best technology to guarantee quick website loading. You need to ensure that your content does not impair the performance of your site.

Most importantly, you need to find the right media balance, choose the location of your items and what type of content and extensions to use. For example, animated GIFs may add quirk, but they often include large files and consume a lot of bandwidth in the network.

What Is Website Speed Optimization and Why Is It So Important?

Website speed is the amount of time it takes the web pages to download, display in the browser, and become responsive to user interactions. It affects usability, user engagement, and search engine visibility.


It may seem obvious, but the faster your website loads, the sooner its features can be used, such as navigate to shop or speak with customer service. Therefore, allowing these features to be visible faster will create happier, returning visitors. It’s as simple as that.

User engagement:

Users are more likely to engage with your website when they can move quickly through processes. The same can go for filling out forms or jumping between pages. The happier the users are, the more they will engage with your website.

Search engine visibility:

Google takes into account website speed while ranking sites. With every millisecond faster your pages load, you’ll boost your chances of ranking higher for specific keyword search results.

Recommended Tips for Website Speed Optimization

1. Don’t overload your homepage

Packing your homepage with too much content and media (text, images, videos, and animations) can have a negative impact on your success. It can take too long to load, and it may overwhelm your visitors to the point where they might miss the relevant content on your page, and leave without ever interacting with it.

An organized homepage with minimal content will allow your site visitors to easily absorb the presented information from the moment they enter your website – helping them understand your main message faster.

2. Optimize your image sizes

The simplest tip here is to use JPEG files for images instead of PNG files whenever possible. This is because JPEG files are generally more web-optimized than PNGs, which means that they are smaller and download faster while retaining almost the same level of quality. There are many free tools available online to convert your images.

3. Reduce the number and styles of fonts

You may consider reducing the number of font families on your site to just two or three. It will help you paint a consistent style for your brand, as well as create an aura of cleanliness and professionalism. After all, first impressions of your site and business are lasting moments you can’t get back.

Avoid too many font weights (bold, underline, italics, etc.). However, you shouldn’t give up on custom fonts or font weights altogether.

Here at MakkPress we improve your website performance to get more customers. Want to improve your site loading speed? Drop us a mail at to get a free comprehensive SEO analysis for your website.


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Erin Evans

5 star

The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner

Sam Gavriel Fine Jewelry

Svetlana Gurgov

The MakkPress Team is by far the best company I have dealt with.  Never have to wait for a reply.  Top notch customer service, always prompt to give some extra value and service. Always available to help no matter what my request is about

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Ray Khosravi

Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work

5 star

Tenergy Power


Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email


Alexander Miller

Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!


Bilal Mashhedi

The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product

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