Search engine optimization is a technique of incorporating multiple strategies to achieve a high ranking on search engines like Google. Usually, the higher a website ranks, the more sales it generates.
So, the high ranking is equal to the large consumer base. Understanding the basics of search engine optimization is important to implement and practice them for your store and get organic traffic to your BigCommerce store.
BigCommerce is a SaaS-based e-commerce platform that leverages the brand to create its online store. Apart from store creation, it helps in the managing process, inventory handling, payment options, and more. BigCommerce is a hub of multiple features that helps brands run their digital store smoothly.
For the growth of your store on BigCommerce requires best SEO practices. Search engine optimization is the process of crawling the website's content first and then indexing it correctly.
This helps search engines to understand the basic content of the webpage. It helps search engines to know which webpage they have to show the different user queries. This is how search engines work. To secure a high ranking on it requires great effort.
Many businesses are not well aware of the optimization process, which leads to the hiring of BigCommerce SEO service providers. They are the professional who know SEO very well and can do it effectively.
Thus, in this blog, we will explore the importance of SEO for BigCommerce stores, the basic BigCommerce SEO features, and multiple SEO types.
Why SEO Is Important For BigCommerce Website?
The role of search engine optimization in the success of BigCommerce websites is huge.
Helps In Brand Building and Credabiltiy:
A well-worked SEO ensures that your website will rank high on the search engine results pages and the crawlers and customers trust the high-ranking pages. Thus, it leads to an increase in brand trust and credibility. It will lead to an increase in your brand reputation, building and influencing consumers to buy products from your website.
Bring Organic Traffic To Your Store:
By improving the website's visibility and ranking on search engines, SEO ensures that consumers can easily visit your store. It means SEO brings organic traffic to your e-commerce website. By practicing search engine optimization, you don't have to spend on marketing your brand as it does that part for you.
Enhance Website Search Engine Ranking:
SEO includes optimizing the website URL structure, content, on-page elements, and technical aspects. All these tasks improve the store's ranking on the search engine result pages.
A high ranking of stores leads to huge consumer demand, sales, and click-through rates. Additionally, it converts leads into sales. It is done through keyword research, on-page SEO, backlinks, and other techniques.
Increase Store's Return On Investment:
With search engine optimization, you don't have to spend much money on your sales. SEO does multiple tasks to bring organic traffic to your store and minimize the spending on marketing.
It is a tip for a long-term race, where you secure a high ranking that benefits you continuously. SEO is best to generate high results on the investment you made on it.
Boost Consumer Experience:
SEO ensures that your store is providing everything a user needs, and with it, you can enhance your user experience. With content optimization, website structure, and quick navigation, you can create a space in the memory of your consumers. SEO makes your store accessible to everyone; it means anyone can reach your store without any hassle.
Provides A Competitive Edge:
Search engine optimization benefits your business in a way that makes your store more valuable than competitors. By working on its strategies, you can create useful content, a marketing technique, and more that will lead to high brand awareness, recognition, and more target and organic traffic to our site.
Therefore, these are the importance that SEO provides to all stores. But these are the only few ones; search engine optimization does a lot for digital stores. Now, we will move further towards the BigCommerce SEO features.
What Are The BigCommerce SEO Features?
These are the some SEO features that BigCommerce includes on its platform.
Easy-to-Remember Web Addresses: BigCommerce creates URLs that are friendly to search engines. Those URLs are designed to secure a high ranking on the search engine results page.
Avoiding Confusion: Each web page has a URL, so create a unique URL for your different web pages, as search engines don't link the same content again and again. Having unique addresses avoids this problem.
Useful Information in Search Results: Adding important and crucial information to your website product page, such as ratings, prices, brand, stock levels, etc., is a feature of BigCommerce. These details make your content useful to users.
301 Redirects and Changing Product Names: When you update the name of the product on your website, BigCommerce automatically modifies its web address to match the new product page name. Additionally, this feature makes sure that when someone visits the old URL, they directly redirect to the new one.
Faster Website Loading: BigCommerce incorporates CDN in its platform. Content delivery network [CDN] helps your website to lay quickly in user browsers and search engines. A fast-loading website provides multiple advances to visitors.
Thus, these are the BigCommerce SEO features that make the work more simple. Now we will move toward the different types of SEO, that everyone should know.
Different Types of SEO In Ecommerce
Here, we will explain multiple types of search engine optimization that everyone should know prior to performing its techniques.
The first type is On-page SEO. To generate high consumer retention and organic traffic, on-page SEO is performed. It involves optimizing each page of a website to make it more useful and search engine-friendly. It includes optimizing the content of the website and its HTML code.
It is a practice of making the website easy to understand by search engines and users. Additionally, it includes the task of creating valuable content, keyword research, optimizing the title tags, linking content, meta description, image alt tags, etc.
The process of off-page optimization is not clearly visible on your website, but it is shown as the result of your hard work. Off-page SEO is done outside your store. It basically involves boosting a store's credibility and trustworthiness.
Additionally, it is done by acquiring high-value backlinks from reputable and authentic sites. Apart from that, off-page SEO involves link building, and digital marketing, such as social media, email, and more, to boost website traffic and ranking. But don't purchase fake views, and it's important to neglect black hat activities.
As per its name, technical SEO involves improving a store's technical aspects and elements to make it more search engine friendly. It will help the crawler to crawl your store content and improve its indexing.
If search engine crawlers don't crawl your website, it will impact your content ranking, and only a few people will be able to view the content. It includes HTTP implementation, XML sitemap, and more.
This is the last type of SEO, known as local SEO. Local search engine optimization is the process of optimizing a store for local searches. With local SEO, you can make your website more relevant to local searches.
It includes adding local keywords in the website content, social media pages, links, citations, website optimization, local business listing, and more. It improves the visibility of the website on a particular keyword and location.
Thus, these are the basic types of SEO. Now, you want to boost your BigCommerce ranking and bring organic traffic. There are multiple manual strategies to improve the SEO of the store, but hiring professional BigCommerce developers can be a more reliable decision.
Many of us only know the techniques, but only an SEO expert can perform them well. So, MakkPress Technologies is the best e-commerce marketing and SEO expert. MakkPress Technologies is professional in boosting store online presence with the best search engine optimization and marketing team. Also, MakkPress has more than 10 years of experience in BigCommerce store SEO.
Therefore, in this blog, we have explained the basics of BigCommerce store and search engine optimization. After that, we moved further towards the importance of SEO for BigCommerce website success and ranking. Additionally, we mentioned the top BigCommerce SEO features and different types of SEO. Consequently, boost your website ranking with the leading SEO strategies.