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Why SEO Matters for Your BigCommerce Store and How to Get It Right


BigCommerce SEO - Why it Matters and How to Do It

BigCommerce is one of the well-known ecommerce platforms that multiple stores choose to expand their online presence. If you also want to explore your business to a new reach, it will be good to choose BigCommerce as your platform. It helps you to design, customize, and manage the regular functioning of your ecommerce store. BigCommerce is one of the profound digital platforms, and the process of creating a store on it is quick and simple.


Apart from a strong brand base, taking it to the user browser is significant. For this, you have to take care of the SEO of your brand. SEO consists of multiple tasks that increase the visibility and ranking of the ecommerce platform. For this, many businesses choose to opt for BigCommerce SEO specialists to do this proficiently. Thus, in this blog, we will explore ways to boost your website performance.


What Is SEO, and Why Does It Matter?

SEO is known for boosting the ranking of an ecommerce website high on the search engine result page. It stands for search engine optimization. A technique that has a huge capability to provide your business with everything it needs. SEO involves multiple tasks and strategies, such as on-page optimization, off-page optimization, technical advancement, and more. Additionally, by focusing on SEO, you improve multiple areas of your business. Here, we mentioned the things SEO improves in your BigCommerce store.


Importance of SEO for BigCommerce Store

Here, we have mentioned the prime reasons behind the importance of SEO for your BigCommerce brand.


Visibility:

SEO helps your website show up on search engines like Google. When people search for something related to your site, SEO ensures they can find you easily. It increases the ranking of your ecommerce store.


Credibility:

Websites that appear on the first page of search results are often seen as trustworthy. SEO boosts your site's credibility, making people more likely to trust and visit it. Also, it helps your business to grow its value in the eyes of visitors.


Traffic:

Good SEO brings more visitors to your website. When your site is optimized, more people click on it, increasing your overall traffic. It leads to a high conversion rate and sales.


User Experience:

A good UI/UX makes your website faster, easier to navigate, and mobile-friendly, improving the experience for your visitors. That's why people choose to hire BigCommerce experts.


Understanding Customer Behavior:

SEO tools and techniques help you understand what your customers are searching for online. This valuable insight can guide your business decisions and marketing strategies. It is important for your business growth and reach.


Local Business Growth:

For local businesses, local SEO is crucial. It ensures your business appears in local searches, helping people in your area find your services easily. It will help you to make your brand in a regional area.


Cost-Effectiveness:

Compared to paid advertising, SEO is cost-effective. Once your site is optimized and ranks well, you don’t have to pay for each visitor that comes to your site through organic search. If you go for other marketing strategies, such as email marketing, influencer marketing, and more, SEO is still the best and budget-friendly way to promote your brand.


Competitive Advantage:

If your competitors are investing in SEO and you are not taking it seriously, your competitors will likely attract more customers. SEO helps you stay competitive and perform better than others in your industry.


Long-Term Results:

It is different from other techniques. The results of good SEO can last for a long time. Once your site ranks well, it can maintain its position for a while, ensuring a steady flow of visitors.


Adaptation to Changing Trends:

The way people search online has changed over time. Staying updated with SEO practices ensures your website remains relevant and continues to attract visitors.


Thus, these are the reasons behind the significance of SEO. Now, it is time to get to know what will happen if you ignore SEO for your BigCommerce store.


What Will Happen If I Do Not Practice SEO For My BigCommecre Store?

Here, we will mention the negative impact of not utilizing SEO.


Less Visibility:

Your store will appear at the bottom of the search results. It significantly impacts the brand recognition and reputation of your website.


Low Sales:

Without SEO, you might not get as many customers as your business needs. So, it will lead to lower sales.


Competitors Win:

Other online stores with better SEO can steal your customers. Additionally, it will boost the patience of your brand and keep your store ahead of others.


Wasted Money:

You might spend money on ads, but if your site isn't optimized, it won't help much. Not investing in the right things is really a waste of money.


Trust Issues: