BigCommerce is one of the well-known ecommerce platforms that multiple stores choose to expand their online presence. If you also want to explore your business to a new reach, it will be good to choose BigCommerce as your platform. It helps you to design, customize, and manage the regular functioning of your ecommerce store. BigCommerce is one of the profound digital platforms, and the process of creating a store on it is quick and simple.
Apart from a strong brand base, taking it to the user browser is significant. For this, you have to take care of the SEO of your brand. SEO consists of multiple tasks that increase the visibility and ranking of the ecommerce platform. For this, many businesses choose to opt for BigCommerce SEO specialists to do this proficiently. Thus, in this blog, we will explore ways to boost your website performance.
What Is SEO, and Why Does It Matter?
SEO is known for boosting the ranking of an ecommerce website high on the search engine result page. It stands for search engine optimization. A technique that has a huge capability to provide your business with everything it needs. SEO involves multiple tasks and strategies, such as on-page optimization, off-page optimization, technical advancement, and more. Additionally, by focusing on SEO, you improve multiple areas of your business. Here, we mentioned the things SEO improves in your BigCommerce store.
Importance of SEO for BigCommerce Store
Here, we have mentioned the prime reasons behind the importance of SEO for your BigCommerce brand.
SEO helps your website show up on search engines like Google. When people search for something related to your site, SEO ensures they can find you easily. It increases the ranking of your ecommerce store.
Websites that appear on the first page of search results are often seen as trustworthy. SEO boosts your site's credibility, making people more likely to trust and visit it. Also, it helps your business to grow its value in the eyes of visitors.
Good SEO brings more visitors to your website. When your site is optimized, more people click on it, increasing your overall traffic. It leads to a high conversion rate and sales.
A good UI/UX makes your website faster, easier to navigate, and mobile-friendly, improving the experience for your visitors. That's why people choose to hire BigCommerce experts.
Understanding Customer Behavior:
SEO tools and techniques help you understand what your customers are searching for online. This valuable insight can guide your business decisions and marketing strategies. It is important for your business growth and reach.
Local Business Growth:
For local businesses, local SEO is crucial. It ensures your business appears in local searches, helping people in your area find your services easily. It will help you to make your brand in a regional area.
Compared to paid advertising, SEO is cost-effective. Once your site is optimized and ranks well, you don’t have to pay for each visitor that comes to your site through organic search. If you go for other marketing strategies, such as email marketing, influencer marketing, and more, SEO is still the best and budget-friendly way to promote your brand.
If your competitors are investing in SEO and you are not taking it seriously, your competitors will likely attract more customers. SEO helps you stay competitive and perform better than others in your industry.
It is different from other techniques. The results of good SEO can last for a long time. Once your site ranks well, it can maintain its position for a while, ensuring a steady flow of visitors.
Adaptation to Changing Trends:
The way people search online has changed over time. Staying updated with SEO practices ensures your website remains relevant and continues to attract visitors.
Thus, these are the reasons behind the significance of SEO. Now, it is time to get to know what will happen if you ignore SEO for your BigCommerce store.
What Will Happen If I Do Not Practice SEO For My BigCommecre Store?
Here, we will mention the negative impact of not utilizing SEO.
Your store will appear at the bottom of the search results. It significantly impacts the brand recognition and reputation of your website.
Without SEO, you might not get as many customers as your business needs. So, it will lead to lower sales.
Other online stores with better SEO can steal your customers. Additionally, it will boost the patience of your brand and keep your store ahead of others.
You might spend money on ads, but if your site isn't optimized, it won't help much. Not investing in the right things is really a waste of money.
People trust websites that appear in search results. Without SEO, they might doubt your site's trustworthiness, which leads to an impact on business value.
Bad User Experience:
Slow-loading pages and hard-to-navigate websites can frustrate visitors and influence them to leave your BigCommerce store.
SEO helps you target specific customer groups. Without it, you might miss potential buyers.
Your website content is something users want to see, and when you use outdated and unoptimized content, it leads to hampering user experience and revenue.
No Data Insights:
SEO tools provide useful data. Without them, you won't know what's working or not.
Neglecting SEO can harm your store's long-term success. It's like eating stale food and ignoring its effects.
Thus, these are the negative effects of not using SEO for your Bigcommerce business. Now, we will move towards the best BigCommerce SEO techniques that will help you improve your brand quality.
Best BigCommerce SEO Techniques To Boost Your Business Revenue
Here are the top ecommerce SEO strategies to boost the visibility of your store.
Use Clear Titles and Headings:
Make sure your page titles and headings clearly tell what your content is about. This helps search engines understand your webpage better.
Create Quality Content:
Write helpful and interesting articles, blogs, or product descriptions. When your content is good, more people will visit your site, and search engines like that.
Add Descriptive Image Alt Text:
When you use images, describe them using words in the alt text. This helps search engines know what the images are about, improving your SEO.
Use Simple and Descriptive URLs:
Your web addresses (URLs) should be easy to read and understand. Your website URL must be well-structured and optimized.
The design of your website is something the user saw first. It must be well-optimized. Choose the theme and template that suits your brand niche and requirements. Also, you can opt for an expert BigCommerce website designer to customize your BigCommerce store.
Ensure your website works well on smartphones and tablets. Many people use phones to search for anything, so Google prefers mobile-friendly sites.
Speed Up Your Website:
A fast website is important. If your site takes a long time to load, people might leave. Search engines also consider website speed in their rankings. Additionally, there are multiple speed optimization tools, such as Website Speedy, to improve the speed instantly.
Link your pages together. If you mention something related to another page on your site, link to it. This helps visitors navigate, and search engines understand your site structure.
Use Relevant Keywords:
Think about what words people might use to find your site. Use these words naturally in your content, but do just what is necessary. Be natural, not forced.
Regularly Update Your Content:
Keep your website fresh with new content. Search engines like to see that a site is active and up-to-date. This can be new articles, blog posts, or updates to existing pages.
Encourage Social Sharing:
If people share your content on social media, it can improve your SEO. Create shareable content and make it easy for visitors to share your pages on platforms like Facebook, Twitter, and Instagram.
Thus, these are the ways to boost the performance of your BigCommerce store with the best SEO techniques.
This blog will help you to understand the basics of SEO and why it is important for your BigCommerce store. Also, we highlighted the negative impact of not using SEO for business growth. At last, we mentioned the top techniques to boost SEO performance.
However, doing this task manually is a bit hectic. That’s why many businesses choose to hire the best BigCommecere to specialize in, like MakkPress Technologies, which is best BigCommerce web design company that provides all the solutions for ecommerce stores.