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What is Ecommerce Conversion Rate Optimization, & How Does it Work?

Updated: Oct 10

 How Does Conversion Rate Optimization Work in Ecommerce

BigCommerce is one of the best ecommerce store-creating and running platforms that provide services related to store creation, design, and development. For this, you can directly contact their supporting team for any query. As your online shop is created, you are required to take care of its efficiency. It involves monitoring how much revenue the store is generating, where it is delaying, and how to improve it.

Thus, to boost the conversion rate of your BigCommerce store, we are here to assist you. In this blog, we will explore the basics of conversion rate, how to calculate CRO, and the top strategies to increase it. So, let’s start with the blog.

What is a Conversion Rate?

As per its name, the conversion rate is a metric that shows the percentage of visitors completing the final call to action on the website. It can be measured by the total of sales, form filling, signing up, and more. It is an important concept to understand. It leads to the examination of the business's effectiveness and how to boost it. It is basically important to know the rate at which your visitors are turning into customers.

CRO is a metric that represents company success and growth level. It shows the ratio of visitors who actually liked your products and completed the purchase. To understand it better, you need to deeply understand its concept. That’s why many business owners seek help from conversion rate optimization experts or CRO professionals who are experts in this field.

What is a Good Conversion Rate?

A good conversion rate is a bit difficult to understand as it depends upon the website type and consumer attention. Additionally, the size and reputation of the store also affect its CRO. A good conversion rate is what beats your previous year's conversion ratio and helps in fulfilling the goal.

To improve it, you need to check your current conversion rate, then implement the necessary strategy and check its growth. It will help you to measure what suits your business. Additionally, you should check and compare your CRO with industry standards and set a benchmark. You should understand that it's not only about achieving everything. It's about improving your own BigCommerce store working.

Thus, this is the basic conversion rate. Now, we will move towards the method of calculating it.

How to Calculate Conversion Rate

Calculating the conversion rate of your BigCommerce store is important. It helps you to know what you are getting after working so hard. The process is simple and straightforward. You just need to know the number of conversions you have completed in a particular time period; after that, identify the total number of visitors who came to your website during that period. So, you have to divide the number of conversions by the number of total visitors and multiply them by 100 to get the conversion rate percentage.

Here are the formulas for calculating the conversion rate in three different ways:

1. Conversion Rate = Total number of conversions / Total number of sessions * 100

2. Conversion Rate = Total number of conversions / Total number of unique visitors * 100

3. Conversion Rate = Total number of conversions / Total number of leads * 100

Now, we will move further towards the benefits of conversion rate optimization.

Key benefits of Conversion Rate Optimization (CRO):

Increased Website Revenue

CRO is best to boost the BigCommerce website revenue. It is done by improving the website's quality and effectiveness making some necessary changes and adjustments. It increases the value of completing the purchase and helps them to make the action more easily and quickly.

Enhanced User Experience:

In CRO, user experience is an important metric. All conversion rate optimization techniques are centric to improve user experience and make them complete the purchase. It involves providing a pleasant experience with an intuitive interface and encouraging visitors to stay longer.


With CRO techniques, you don’t need to invest much in other functionalities such as marketing and user experience improvement. CRO directly leads to enhanced website reach and accessibility. With the A/B testing method, you can easily evaluate the effectiveness of your BigCommerce conversion rate optimization strategy and remove the extra costs.

Informed Decision-Making:

When you know everything about your business working and each element, then you will make the most informed and profitable decision. CRO depends on data drive insights and collects information with the help of tools like Google Analytics that help to gain insight on the various activities of your store.

Increased Trust and Credibility:

CRO adds multiple security app plugins to your website to build consumer trust. It is important that your consumers feel trusted and secure while purchasing products from your BigCommerce store. A secured site ensures high transactions, increases conversion, and boosts positive user experience.

This method of optimizing your website conversion not only improves sales but also increases user trust and loyalty. Here, we will move towards the ways of BigCommerce conversion rate optimization.

Conversion Rate Optimization Strategies

Here are the best ecommerce conversion rate optimization techniques.

Create Text-Based CTAs Within Blog Posts

This is one of the top ways to boost the CRO. In this, you have to add a clear call-to-action button in your store so users can easily buy the product. Add compelling CTA buttons in your blog post or website content. It catches the attention of visitors and increases conversion.

Add Lead Flows on Your Blog

It is a tip to collect user details, which is important for personalized marketing. It involves showing friendly and engaging prompts at times when users scroll or open your website. It helps you to convert visitors into buyers and improve lead quality.

Run Tests on Your Landing Pages

You can do this by comparing the various elements of your BigCommerce store, such as buttons, CTA, and others, to know how they interact with your website. This also helps in making data-driven decisions. It involves comparing different versions of landing pages.

Leads Become MQLs (Marketing Qualified Leads)

It involves the process of analyzing the behavior and interaction of users with your website and finding the ones who are most likely to convert into paying consumers. It is done by identifying their behavior, preferences, and interactions with your website.

Consider Building Workflows to Enable Your Team

A well-defined and structured workflow ensures that everyone knows their tasks, what is expected of them, and how they have to do it. It removes the communication barrier from the team. It removes confusion and enhances business productivity. Additionally, it boosts the conversion rate.

Adding Messages to High-Converting Web Pages

Add a conversational chatbot to your website. It helps visitors to get the answer to their query and provide real-time assistance. With immediate assistance, users are likely to buy the service.

Optimize High-Performing Blog Posts

In this, you need to optimize each element on your website, most importantly its content. It is done by customizing the topic, title, writing style, and other multimedia elements.

PPC Marketing is a valuable method

PPC is an online marketing way, which stands for pay-per-click advertisement. In this, you display ads on search engines like Google to get noticed by visitors, and you pay when someone clicks on the ad and opens the website. It is a cost-effective way of BigCommerce conversion rate optimization. Additionally, you can hire an agency for ecommerce PPC services to get the best results from your marketing strategy.

Thus, these are the best ecommerce CRO techniques with PPC marketing.


In summary, this blog is a comprehensive solution to the conversion rate optimization process. We started by explaining the basics of conversion, what is an excellent conversion rate, and how to calculate it. After that, we mention the benefits of conversion rate optimization, such as high revenue, user experience, and others. Lastly, we shed light on BigCommerce conversion rate optimization strategies.

By incorporating these strategies, you will attract visitors improve their engagement and throughout their purchasing journey. Additionally, do not miss out on anything. You can hire conversion rate optimization experts, like MakkPress Technologies, an e-commerce marketing company that provides CRO services.


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