You have made your BigCommerce store, but how do you get customers? You might consider consulting a BigCommerce migration expert. Ranking in Google may seem hard, but it's manageable with the right SEO strategy. From setting up your store to on-page and off-page SEO, it's all about strategy.
Therefore, in this blog, we will explore the top tricks for enhancing your website's ranking with top SEO techniques.
Common Problems with SEO on BigCommerce
Lack of Helpful SEO Support and Guides:
BigCommerce is really failing to help website owners get noticed on Google. Many users are feeling frustrated because the help and advice they are getting just don't cover the basics of SEO well enough. Unlike other platforms that give clear instructions, BigCommerce seems to be missing the mark here. It'd be a real game-changer if they could step up their game and offer better support to people who are trying to improve their SEO.
Blog Challenges Impacting SEO & Conversions:
Now, let's talk about blogs on BigCommerce. They are set up in a way that makes it tough for Google to find them. Plus, they are missing some tools that would make it easier for readers to do things like clicking on buttons or buying stuff. This means these blogs aren't getting as much traffic from Google, and they are not making as many sales as they could be. And if you want to change how the blog looks, forget about it! It's a headache, and there aren't many options for organizing or editing posts, which makes it even harder for Google to figure out what the blog is all about.
Canonical URLs and Duplicate Content Management:
Trying to tell Google which page is the main one when there are duplicates can be a real pain with BigCommerce. And they don't have good tools for handling duplicate content, which Google really doesn't like. Even though people have been asking for this to be fixed, it seems like BigCommerce isn't making it a priority. That's a shame because it's hurting website rankings and the user experience.
Impact of Site Speed on SEO:
Website speed is crucial when it comes to websites showing up on Google, but a lot of stores built on BigCommerce load pretty darn slowly. Speeding them up isn't easy because of how BigCommerce works, and it's causing problems for users and for Google, who might not be showing those sites as much in search results.
Absence of Essential Features and Development Testing Environment:
BigCommerce is missing some key features, like letting people leave reviews without using extra apps. And there's no way to test out changes to your website before making them live, which means it's easy to mess things up.
Complicated Admin Functionality:
Using the admin area of BigCommerce can feel like trying to navigate a maze sometimes. Simple tasks, like making brand pages, aren't as easy as they could be, unlike other platforms like WordPress. This makes it a headache for people managing websites, and it's not great for users either.
Techniques To Improve BigCommerce SEO
Do Keyword Research:
To see who you are competing with online, compare your keywords with those of your main competitors. Look for competitors with more traffic and keywords. Use a tool called "Compare domains" to check where you stand among them.
Once you know your main rival, check what keywords they use. Focus on popular keywords and ignore very competitive ones. You can also use tools to compare your keywords with theirs.
After gathering your keywords, organize them using a tool called "Keyword Manager." Add tags to group your keywords based on their importance.
Next, check your website's keywords. Look for keywords where your website ranks on the second page of search results, as these could be easy wins.
Pair your keywords with relevant pages on your website. Finally, track your progress. Monitor how your rankings change over time and make notes of any changes you make to improve them.
Optimize URLs:
To make sure your website shows up well on search engines, it's crucial to have clean URLs. Clean URLs are short, clear, and easy for search engines to understand. Here's how to create SEO-friendly URLs:
Start with your page titles.
Avoid numbers and special characters.
Keep it simple.
Include targeted keywords.
Make them readable.
Use HTTPS instead of HTTP for security.
Optimize Website Pages:
To attract more visitors to your BigCommerce website, modify your homepage and landing page. Use a title on the homepage with keywords people search for. Keep headlines brief but engaging, and showcase your business's quality with testimonials. Include a clear call-to-action button or message guiding visitors on what to do next.
Optimize Product Pages:
To boost sales on BigCommerce, improve your product pages for search engines and profits. Start by cleaning up website addresses and making catchy titles. Even though meta descriptions don't affect search much, they attract clicks. Describe products briefly, highlighting their benefits. Make sure product images have good names and load fast for easier discovery and purchases.
Create Engaging Content:
Craft content that puts your readers first. Search engines use your content to understand your website. However, the main job of your content is to connect you with your customers. Here's how:
Share interesting and original content in blog posts, videos, images, and product descriptions.
Avoid stuffing your content with too many keywords. It can make it unnatural for readers.
Ensure that your viewers will find your information relevant.
By providing a great shopping experience, you will improve your rankings. This helps search engines match users with the best results. So, make content that appeals to both your customers and search engines.
Improving Page Titles
Make your page titles better on BigCommerce for good SEO. The title shows up when people search or share on social media. Use short and long-tail keywords, each under 60 characters. Write titles for people, not just for search engines. It's the first thing people see and makes them want to visit your page. BigCommerce handles title tags for you.
Crafting Compelling Meta Descriptions
Write short descriptions that go with your page titles. These show up under your title in search results and should be around 160-165 characters. Instead of cramming in keywords, focus on making it interesting. Good descriptions can make people click more, which helps your website rank better on search engines. BigCommerce makes SEO easier without needing to mess with code.
Increase Ranking with Rich Snippets
BigCommerce lets you add extra information called rich snippets to your store. These snippets make your products stand out in search results. They show details like ratings, reviews, and prices. Using them boosts your website's visibility and can increase clicks by 20%–30%. Plus, BigCommerce themes come with this feature built-in, so it's easy to use.
Conclusion
Therefore, in this blog, we have explained the basics of SEO and how to boost it. To enhance your site search engine ranking, you can opt for BigCommerce SEO services from MakkPress Technologies, an eCommerce marketing agency speializes in boosting building, designing, SEO, marketing, speed optimization and other performance optimization.
Consequently, MakkPress can help boost your brand's site's search engine ranking by creating tailored strategies for your business.
