
Do you have a store on BigCommerc? Are you looking for ways to improve its online visibility? Optimizing a website's ranking is not a one-time solution. You need to be consistent with your efforts and try different strategies. By hiring BigCommerce experts, you can create customized strategies for your brand. SEO is a process that includes numerous tricks that optimize your website fully, improving its ranking, performance, and user experience.
SEO has changed the way it ranks a site in recent years. Now, it considers multiple metrics prior to ranking a site on top pages. Thus, in this blog, we will explore tailored BigCommerce search engine optimization strategies for your brand.
Comprehensive SEO Strategies for BigCommerce Stores
Keyword Research
Keyword research is the process of identifying what terms users enter while searching for a product or service. Tools like Google Keyword Planner or an agency like Makkpress Technologies can help with this. The goal is to find keywords that a lot of people search for but aren't too hard to rank for. Use these keywords in your product titles, descriptions, and throughout your store to help customers find your products online.
Optimize Product Titles
Make sure your product titles are clear and describe what your product is. Instead of just saying “Shirt,” say “Men’s Blue Cotton T-Shirt - Comfort Fit.” This helps customers quickly understand your product and helps search engines show your product in search results.
Write Unique Product Descriptions
Each product should have its own unique description that explains its features, benefits, and why someone should buy it. Don’t use the same descriptions as other stores. Use your own words and include relevant keywords that describe your product well. This makes your product pages unique and improves your BigCommerce store’s SEO.
Use Heading Tags
Headings in your web page content help organize your content and show search engines how your pages are structured. Use H1 for main titles and H2, H3, or H4 for subheadings. Including keywords in your headings helps search engines understand what your content is about.
Optimize Product Images
When you optimize product images, give them descriptive file names for instance “mens-blue-tshirt.jpg” and add keywords to the alt text. Alt text helps search engines know what the image shows and can improve your store’s visibility in image search results, bringing more traffic to your store.
Internal Linking
Internal linking involves linking related products or categories within your store. This helps search engines discover new pages and understand how different pages on your site are connected. It also helps customers find related products easily, which can increase sales. To maximize your ranking with internal linking, you can hire dedicated BigCommerce developers or SEO specialists to perform this task successfully.
Optimize Your URL Structure
Use clean and descriptive URLs that include keywords related to your products. Instead of using generic URLs, use URLs that describe what the page is about, like “https://example.com/mens-blue-tshirt.” This helps search engines, and customers understand what the page is about before they click on it.
Mobile Optimization
Make sure your store works well on mobile devices since many people shop using their smartphones. Test your store on different devices to make sure it looks good and works well for mobile users. For it you need to compress your website heavy visuals, and optimize your site fully for mobile view..
Improve Page Loading Speed
Having a fast website is important for both SEO and user experience. Tools like Google PageSpeed Insights can help you check your page speed and suggest ways to make it faster. You can optimize images, use a good hosting provider, and reduce unnecessary scripts to improve your page speed.
Publish High-Quality Content
Start a blog on your BigCommerce store and write helpful articles related to your products or industry. This not only educates your customers but also helps your store rank higher in search engines for relevant keywords. For example, if you sell fitness equipment, write about exercise tips or product reviews.
Customer Reviews and Testimonials
Invite buyers to post recommendations and reviews on your product pages. Positive reviews can build trust in your store and increase sales. They also add relevant keywords and phrases to your product pages, which can improve your store’s SEO.
Social Media Integration
Add social media sharing buttons to your product pages and blog posts. When customers share your products on social media, it can bring more traffic to your store and improve your store’s visibility in search engines. Having an active social media presence can also help attract new customers.
Optimize Meta Titles and Descriptions
Meta titles and descriptions are the short texts that appear in search engine results. They should accurately describe what each page is about and include relevant keywords. Write unique meta titles and descriptions for each page of your store to get more clicks from search results.
Create a Sitemap
A sitemap is a file that lists all pages on your website. It helps search engines crawl and index your BigCommerce website better. BigCommerce creates a sitemap automatically, which you can submit to Google Search Console. This helps your store show up better in search results and ensures all pages are included.
Secure Your Website (HTTPS)
Make sure your BigCommerce store uses HTTPS instead of HTTP to keep data secure between your website and visitors. HTTPS is a ranking factor for Google and helps improve your store’s credibility with customers.
Monitor and Improve Bounce Rate
Bounce rate is the percentage of visitors who leave your store after viewing only one page. If your bounce rate is excessive, you should be more careful and make the required efforts. You can improve your bounce rate by offering engaging content, making your store fast, and making it easy for visitors to find what they want.
Implement Structured Data (Schema Markup)
Structured data, or Schema markup, helps search engines understand your website better. It can make your search listings more attractive with extra information like star ratings or prices. Use BigCommerce’s built-in Schema markup or add more to help your store show up better in search results.
Local SEO Optimization
Optimize your store for local search if you have a physical store or serve customers in certain areas. Include your business address, phone number, and hours on your website. Register your business with Google My Business and other local directories to get more visibility in local search results.
Monitor Your SEO Performance
Use tools like Google Analytics and Google Search Console to track your store's performance in search engines. Watch your keyword rankings, where your traffic comes from, and how people act on your site. Use this data to find ways to improve your business and your SEO over time.
Stay Updated with SEO Trends
SEO keeps changing, so it’s important to keep up. Read good SEO blogs, go to webinars, and try new things. Adapting to changes in SEO can keep your store ranking well and bring in more customers. Additionally, hire a BigCommerce SEO expert to help you remain knowledgeable about the latest SEO trends.
Key Takeaways
Therefore, in this blog, we have explained different strategies for optimizing your website and getting a better SERP ranking. By following these techniques, you can maximize your brand sales, marketing, visibility, and user experience. Additionally, hire a BigCommerce expert such as MakkPress Technologies, an eCommerce marketing agency with more than a decade of experience in doing SEO for big brands.
MakkPress Technologies can really be a profitable investment for your brand, bringing huge outcomes and conversions to your business.