BigCommerce is a top ecommerce platform that allows brands to create their personalized online store. The owner can create, manage, and customize their store with all the features the BigCommerce platform offers. Afterward, you have to design your BigCommerce store according to current market standards.
However, creating a well-designed website can’t bring more traffic than SEO. So, it's crucial that your store rank high on search engines, which is only possible when you implement all the effective SEO strategies into your website. Therefore, in this blog, we will explore different SEO strategies that are trending in 2023 and have the potential to increase your website traffic and ranking.
Top SEO Tips to Boost Your Business Presence on Search Engines
Here are some valuable tips to optimize your store's SEO:
Effective Keyword Research:
The success of your SEO strategy heavily relies on the keywords you select. Regrettably, many eCommerce entrepreneurs underestimate the significance of keyword research. Simply scattering keywords across your website won't be sufficient. So, how do you identify the best keywords for your SEO strategy? The answer is straightforward: conduct keyword research.
Once you've narrowed down your niche, the next step is pinpointing the most effective keywords. By discovering the keywords your customers are actively searching for, you'll enhance the chances of your product or service appearing in their search results. Additionally, if you are not familiar with the process of keyword research, you can opt for a BigCommerce SEO specialist to ease the task. It is best to start your SEO journey. The next step is to add those keywords to your content.
Incorporating Keywords into Your Content:
After identifying your target keywords, the next critical step is optimizing your web pages to make them easily accessible to Google's crawlers. To achieve this, you must identify which pages to add these keywords to. Your homepage, product pages, and product category pages are the most strategic starting points.
By strategically incorporating these keywords into your page titles and meta descriptions, you can significantly enhance your website's visibility in search engine results. This heightened visibility has the potential to drive more organic traffic to your site, resulting in increased conversions and business growth. Seize this valuable opportunity to optimize your website and elevate your online presence with BigCommerce.
It's vital to determine the precise locations for inserting keywords to optimize these pages. The ideal spots include the page title, meta description, page content, and image Alt texts. Additionally, you have to remember that keywords should be placed in a scattered manner, not all of them in one small place. Now, move toward the navigation of your store.
Enhance Website Navigation:
Google places great importance on user-friendly navigation as one of the metrics for website ranking. It means websites with straightforward navigation tend to have higher user engagement, resulting in lower bounce rates. In simple terms, if your website's navigation structure is well-designed, users are more likely to stay on your site for longer, significantly improving your BigCommerce store's ranking. Your homepage is an excellent place to begin optimizing your navigation structure. Ensure that your product pages are easily reachable from the homepage.
Furthermore, you have to acquire the backlinks on your site.
Acquire More Backlinks:
The SEO success of your BigCommerce website significantly depends on the quantity and quality of backlinks it garners. Therefore, it's crucial to secure numerous high-quality backlinks. Backlinks are essentially hyperlinks from other websites that direct traffic to your site. It's worth noting that not all backlinks carry the same weight. If you require assistance with these tasks, consider hiring a BigCommerce developer to effectively manage your BigCommerce store's SEO.
To generate meaningful backlinks for your store, explore creative approaches such as crafting guest posts on high-authority websites that naturally link back to your site contacting bloggers and review websites to request product reviews, which many are willing to do for free. Additionally, obtain links from your product manufacturer and publish insightful, shareable content on your blog.
Apart from this, the speed at which your website appears on the viewer browser is a crucial factor.
Have you ever been frustrated when a webpage takes more than 2 seconds to load? Most people tend to abandon such websites. Visitors to your site will feel the same if it loads too slowly. This elevates your bounce rate and adversely affects your Google search ranking.
To enhance your BigCommerce SEO, optimizing your website for speed is crucial. Here are some tips to expedite your website's loading time: compress your product images before uploading them, utilize lightweight JPEG images, opt for a lightweight theme, utilize a speed optimization tool to boost your website's loading speed, and minimize the number of apps installed on your website.
These techniques will help your website to improve its speed.
Regularly publishing informative blog posts is vital for enhancing your BigCommerce SEO. BigCommerce offers an integrated blogging feature. To achieve optimal results, create content that revolves around your targeted keywords.
Preserve Your URL Structure:
Maintaining your website's URL structure is a critical aspect of SEO when optimizing your store for better ranking. BigCommerce simplifies this process by offering custom URL redirects. With this feature, you can ensure that your old URLs smoothly direct visitors to their corresponding pages on your new BigCommerce store.
By retaining the SEO value associated with your old URLs, you can prevent any loss of organic traffic. This means your website's search engine rankings and visibility will remain intact throughout the migration. BigCommerce's URL redirect functionality empowers you to migrate your website confidently without compromising its SEO performance.
Compress Images and Alt Tags:
Images play a vital role in enriching the user experience of any e-commerce store. To improve your search engine ranking, it is imperative to fine-tune all your images for optimal search engine optimization (SEO).
For this, you have to compress the size of your images without affecting their style and quality. Use various tools from the BigCommerce app store to compress the image size, or you can perform it manually.
By following these SEO tips, you can boost your BigCommerce store's visibility and attract a larger audience of potential customers. Along with SEO, you need to work on the design of your website to improve overall productivity. Website Design can bring the audience naturally to your store. Thus, many business owners hire Bigcommerce web designers to customize their website appearance. Consequently, MakkPress Technologies is the best SEO specialist with a team of experts in the same field. MakkPress can significantly help you to improve your website performance with improved ranking and design.
In summary, in this blog, we have explained all the top strategies to boost the performance of your BigCommerce store. Creating a website to increase business presence is becoming vital, as the trend of offline shopping is becoming extinct. Store’s online reach increases their chance of getting interested consumers, reduces bounce rate, and increases sales. Thus, boost sales without top SEO tips in 2023.