BigCommerce is a leading provider of ecommerce space worldwide. It is a platform that leverages business intelligence to boost its brand presence with online reach. They help you create, manage, and utilize the best from this platform. After establishing your online store, you have to boost its sales and audience awareness. For this, it must be that your website ranks on the top of search engines, which is only possible with a high ranking on SERP.
SEO is a strategy and tip that helps stores to boost their visibility on search engines like Google. It consists of multiple techniques, including on-page SEO, content creation, meta tags, and more. Thus, in this blog, we will delve into the concept of BigCommerce SEO and how to perform it well for improved ranking.
Techniques to Boost BigCommerce Store Functionality With Excellent SEO Tip
Here, in this section, we will inform you about the ways of optimizing a website with SEO. Let's begin with the keyword research.
Keyword Research That Works:
The keywords you choose will have a significant impact on the effectiveness of your SEO approach. Unfortunately, many eCommerce businesses undervalue the importance of keyword research. Simply sprinkling keywords around your website will not suffice. So, how do you choose the finest keywords for your SEO campaign? The solution is simple: perform keyword research.
After you've determined your specialty, the following step is to identify the most successful keywords. Discovering the keywords that your clients are actively searching for can increase the likelihood that your product or service will show in their search results. Furthermore, if you are unfamiliar with the process of keyword research, you may hire BigCommerce SEO agency to assist you. It is preferable to begin your SEO adventure.
Including Keywords in Your Content
Following the identification of your target keywords, the next crucial step is to optimize your web pages so that they are easily accessible to Google's crawlers. To do this, you must first choose which sites to include these keywords on. The most crucial beginning locations are your homepage, product pages, and product category pages.
You may greatly improve your website's exposure in search engine results by strategically combining these keywords into your page names and meta descriptions. This improved exposure has the potential to bring more organic visitors to your site, leading to more conversions and company success. Use BigCommerce to take advantage of this wonderful chance to improve your website and boost your online visibility. To optimize, it is critical to discover the correct spots for placing keywords.
SEO Apps & Integrations for BigCommerce
BigCommerce interfaces directly with major companies such as Google, Amazon, eBay, and more. These applications and integrations can help your ecommerce business to have a wider global influence while also opening up new income channels for your organization. These connections allow you to access a much wider audience and market to them.
Improve Website Navigation
As one of the measures for site ranking, Google places a high value on user-friendly navigation. It indicates that websites with simple navigation have more engagement among visitors, which leads to reduced bounce rates.
Simply said, if your website's navigation structure is well-designed, people will be more likely to remain on the page for a longer time, greatly enhancing the ranking of your BigCommerce store. The home page is a great spot to refine the site's menu structure. Make sure that your goods pages are accessible easily from the homepage.
Content advertising may be an extremely efficient approach to increase your search presence and boost discovery. However, if you create and optimize your content on inappropriate themes, you will lose revenue. First, to promote the content, it is vital to create one. Create the content on the topic users are willing to read on.
It is important because it tells search engines like Google that you have a website that is valuable to customers. Utilizing robust technical SEO allows search engines to rank your website ahead of other sites and also contribute to enhancing your customer's experience. The good thing about using a platform like BigCommerce is that their team is invested in keeping the platform as a whole technically sound, so you don't have any issues.
Obtain More Backlinks
Your BigCommerce website's SEO success is heavily reliant on the number and quality of backlinks it receives. As a result, obtaining a large number of high-quality backlinks is critical. It's important to note that not all backlinks are equal in importance. If you need help with these duties, consider hiring a BigCommerce expert to handle your BigCommerce store's SEO.
Explore innovative techniques to generate pertinent backlinks for your business, such as writing guest articles on websites with considerable authority that organically link back to your site or review sites to seek feedback on goods, which many are happy to do for free. In addition, collect links from your product's maker and produce informative, useful content to share on your website.
Keep Your URL Structure
When optimizing your business for higher ranking, maintaining your website's URL structure is crucial. BigCommerce makes this procedure easier by providing custom URL redirects. You may use this functionality to guarantee that your old URLs smoothly redirect users to their appropriate pages on your website.
Have you ever been annoyed when a website takes longer than two seconds to load? The majority of people quit such websites. Users of your website will experience the same way if it takes too long to load. This increases your bounce rate and has a negative impact on your Google search ranking.
Optimizing your website for speed is critical for improving your BigCommerce SEO. Here are some suggestions to help your page load faster: Compress your product photos before uploading them, use lightweight JPEG images, use a lightweight theme, use a speed optimization tool to improve the loading performance of your website, and limit the number of applications installed on your website.
Image and Alt Tag Compression
Images are essential for improving the customer experience of any e-commerce company. To increase your search engine rating, you must optimize all of your photographs for search engine optimization (SEO). You must reduce the size of your photographs while maintaining their style and quality. You may compress the picture size using numerous tools from the BigCommerce app store, or you can do it yourself.
Promotion on Social Media
When you integrate SEO methods with your social media advertising approach, you may increase engagement and drive new customers to your store. It is critical that you are honest and sociable. Avoid being excessively sales-oriented, but also don’t miss a chance to sell products. Engagingly interact with your customers while posting content on known social media platforms.
Therefore, these are the top SEO techniques to enhance your website performance. Additionally, to avoid any glitches while optimizing the website, you can hire BigCommerce expert who can easily customize and optimize your website. MakkPress Technologies is one of the top ecommerce marketing agencies that, for years, has provided SEO services to all kinds of businesses.
Therefore, this blog is a comprehensive solution to all SEO-related issues. By reading it, you can easily optimize your BigCommerce website with SEO strategies. We hope you have got the solution to your query. Now it's time to boost your business sales, organic traffic, and goals.