The design of your BigCommerce store matters a lot. BigCommerce is one of the growing ecommerce platforms that leverage brands to create, manage, and design their online shop easily. With BigCommerce, you can quickly improve user experience and provide exceptional customer satisfaction. As there are many ecommerce stores, your website must be unique and tempt users to dumb other sites and stay on yours.
This is only possible with a tempting design. Your BigCommerce store design helps consumers understand what you sell and what makes your brand different from others.
Therefore, in this blog, we will explore the importance of an engaging and unique website design and how it attracts customers. Additionally, you can hire BigCommerce developers to customize your website design.
Why The Design of BigCommerce Store Is A Great Concern?
Here, we will explain the importance of a creative and user tempting design.
First Impressions Count:
Think of your website as a friendly storefront on a busy street. Just like a well-organized shop attracts individuals who pass by your store, an aesthetically pleasing website invites visitors in. It is like people can see you at first glance.
User Experience (UX):
Imagine your website as a well-designed amusement park. A user-friendly website is like a clear map, guiding visitors through attractions smoothly. Simple navigation, clear menus, and easily accessible information act as friendly nameplates, ensuring visitors enjoy their journey. A delightful experience encourages them to stay longer and return for more adventures.
Mobile Compatibility:
Your website is like a versatile actor playing different roles. With so many people browsing on smartphones, a mobile-friendly design ensures your site performs well on various devices. It's about making your content adaptable, ensuring everyone, regardless of the device they are using, can access your information seamlessly.
Loading Speed:
Picture your website as a high-speed train. A site that loads quickly is like a train that arrives on time. Visitors are more likely to explore when they don't have to wait, ensuring they have a pleasant experience and encouraging them to stay longer on your website throughout their buying journey. You can hire ecommerce speed optimization experts to boost your ecommerce store.
Search Engine Optimization (SEO):
A well-designed site integrates SEO seamlessly. It's like ensuring that search engines easily understand your website and its content. This boosts your site's visibility, making it easier for people to discover the valuable products you offer.
Brand Identity:
Your brand is like a unique personality in a crowded room. A well-designed website incorporates consistent elements – your logo, colors, and fonts – making a style that shows what your brand is like. Consistency across your online presence strengthens your brand identity, making you instantly recognizable in the crowd.
Content Readability:
Imagine your website as an interesting book. Good content is like a well-written story, but even the best tale needs a readable font and proper spacing. Design elements such as fonts, contrast, and spacing are like the typography of your book – they make your content not only readable but enjoyable, ensuring readers understand the message effortlessly.
Trust and Credibility:
Your website is like a reliable friend giving advice. People trust a polished, professional-looking site. It's like a well-dressed friend whose suggestions you value. A well-designed website improves confidence, making visitors more likely to trust your information and services, just as they would trust a dependable friend.
Competitive Advantage:
In a busy marketplace, your website is like a unique shop in a busy market square. A visually appealing, easy-to-navigate site can be the reason why a shopper chooses your store over others. It's like having an inviting storefront that stands out, making people curious and eager to explore what you have to offer.
Social Media Integration:
Social media is like a colorful party filled with known and high class friends. Integrating social media into your website is like being a sociable guest, connecting different circles seamlessly. It's like making friends and connecting with them on different websites. This interconnectedness expands your online presence, reaching a wider audience and making more friends in the digital world.
Security:
Security is the lock on your front door, ensuring your home is safe. A secure website is like a castle, protected against unwelcome guests. Features like SSL certificates and secure payment gateways create a safe environment, making visitors feel as secure as they would in their own homes, allowing them to share their information without worry.
Content Prioritization:
Think of your website as a carefully curated menu in a fine dining restaurant. Just as chefs highlight their signature dishes, a well-designed website prioritizes important content. It's like guiding the attention of your guests, ensuring they focus on the key offerings, leaving them with a memorable experience in your store.
Call-to-Action (CTA):
CTAs are like friendly guides in a museum, pointing out the most wanted product or service. Whether it's making a purchase, signing up, or contacting you, CTAs are essential prompts. Design elements like contrasting colors and strategic placement are like these helpful guides, drawing visitors' attention and encouraging them to take action, ultimately leading to meaningful engagements.
Accessibility:
Think of your website as a large playground where every child can play. Designing for accessibility is like building ramps for children with different abilities. It ensures everyone can participate and foster a sense of getting known to each other. A website that is accessible to all, regardless of their abilities, creates an inclusive space, making your content enjoyable for everyone.
Analytics Integration:
Analytics are like skilled detectives that help to know the behavior of website visitors. Integrating them into your website is like turning on the detective's magnifying glass. They provide valuable insights into what visitors do on your site, what they click on, and how long they stay. These details are crucial information for understanding your audience. These insights are like clues, helping you make informed decisions for improvement.
Content Updates:
Imagine your website as a vibrant art gallery showcasing ever changing trends. Regular updates are like adding new paintings to your collection. A user-friendly design is like having versatile display walls, allowing you to rearrange and refresh your website easily.
Flexibility and Scalability:
Businesses are like growing plants, reaching for the sky. Your website should grow with you. A scalable design is like a flexible stem, allowing your plant to expand and bloom. It's like having branches that can bear the weight of new features, products, or services, ensuring your website remains productive and vibrant as your business grows.
Feedback and Improvement:
Feedback is like a compass guiding you through a busy street. A well-designed website encourages feedback. It's like having friendly sailors on your ship, sharing their observations about the journey. Understanding their opinions and experiences helps you navigate, making necessary course corrections, and ensuring your website runs smoothly, meeting the needs and expectations of your audience.
Global Reach:
The internet is like a huge, interconnected universe. Your website is like a spaceship that travels to new and unknown places on the internet. Your website design engages users from different nations and parts of the world.
Thus, these are the benefits of a pleasing website design.
Conclusion
In this blog, we have explained the importance of the BigCommerce platform. After that, we discussed the importance of e-commerce store design in 20 points. Also, if you want to customize your website in a specific way, you can hire a team of BigCommerce website designers like MakkPress Technologies, the best ecommerce marketing and designing company. MakkPress Technologies has 10+ years of experience in designing websites and they have good records.
