Building a website with BigCommerce is super user-friendly, even if web design isn't your thing. They have got cool features for everyone, whether you are just starting or know your way around codes. Let's take a closer look at how you can set up your own online store using the BigCommerce website builder.
Therefore, expert BigCommerce website designers can help you design your store. In this blog, we will show you why you should design your BigCommerce website and what it consists of.
How BigCommerce Designs Are Implemented?
1. Themes
BigCommerce hooks you up with a bunch of themes. You can choose a free one or go for a fancy premium theme, it is totally your call. Then, make it yours by tweaking things. The Theme Marketplace is like a theme store where you can pick your favorite, and there are also themes from other BigCommerce users.
2. Page Builder
You can use Page Builder, BigCommerce's tool, to change up how your site looks without any coding headaches. It's friends with all BigCommerce themes. Want to add, remove, or shuffle things on your pages? Easy peasy. Need to tweak colors and text sizes? No big deal.
3. Edit Theme Files
For a bit more control, there's Edit Theme Files. It's like a backstage pass for Stencil themes, letting you make advanced changes right in your browser. This is your go-to if you need to tweak things that Page Builder can't handle or if you want to add special scripts for apps. It gets a bit technical with HTML, CSS, and Handlebars.js, so if that's not your vibe, you might want to team up with a custom BigCommerce development.
4. Stencil CLI
Stencil Command-Line Interface (CLI) is a tool that developers use to make big changes without messing up the live site. This CLI gives you a secure space to play around with themes and test changes. Perfect for those major overhauls, but it does require some web development knowledge.
So, whether you are a designer or a coding pro, BigCommerce has got your back. Start simple with themes and Page Builder, or if you are feeling tech-savvy, explore Edit Theme Files and Stencil CLI.
How To Design A Superup Online Store
Creating a great online store is not just about selling stuff; it's about making your customers feel good. Let's look at some things that work for any type of online business.
1. Designing for a Great User Experience (UX)
When we talk about design, it's not just about making things look good. It's about how your customers feel when they use your online store. You want them to really like your products. Making the website easy to use and having a smart search feature helps customers find what they want without any trouble. Imagine it like creating a smooth path for your customers to find what they want without any hassle. Adding a smart search feature makes the journey even smoother.
2. Matching Your Brand Identity
Think of your online store as more than just a shop, it's a brand. Make sure your store reflects what makes your brand special. Consistency is important here; your colors, logo, and how things look should tell a clear story about your brand. Even if you update your store, keeping this brand consistent helps customers connect with your unique identity.
3. Staying Trendy in Ecommerce Design
Ecommerce design has changed a lot. What has historically worked might not work now. Stay updated with the latest trends in design, like cool layouts, dynamic pages, and personalized user experiences. The digital world is always changing, so keeping your online store up to date with these trends is important.
4. Optimizing for Mobile Devices
People use different devices for online shopping, from computers to phones and tablets. Making sure your website looks good and works well on all these devices is important. If your site is not good on phones, you might lose customers. More than half of users avoid brands with a bad phone experience. So, it's like making sure your store is welcoming and user-friendly, no matter the device. Testing it thoroughly ensures everything works as it should.
5. Incorporating Customer Reviews
People trust other people's opinions. Positive reviews and what customers say about your products show others that your stuff is worth buying. This builds trust, making new customers more likely to make a purchase. Imagine it as letting your happy customers share their experiences openly on your site. So, don't shy away from showcasing these customer reviews, they are like a badge of approval for your brand.
6. Simplifying the Checkout Process
Making it easy for customers to buy things is important. A simple checkout process with clear steps helps. Trying out different colors can also guide customers through buying stuff. Offering different ways to pay, like PayPal, Stripe, and Amazon Pay, gives customers more choices and can make them buy more.
7. Trust Signals
Making new customers trust you is important. Trust signals in your design help with that. Use good pictures so customers can see your products well. Provide contact information so customers can ask questions. Explain your store rules, like return policies, to ease worries. Showing badges for security adds an extra level of trust.
8. Engaging Product Descriptions
When you are telling people about your products, make them fun and easy to understand. Describe your items in a way that makes them sound awesome and shows how they can improve the lives of your customers. Using words that paint a clear picture helps customers make smart choices. Imagine your descriptions as friendly guides helping customers decide why your product is the right choice for them.
9. Helpful Customer Support
Being there for your customers when they need help is really, really important. Make sure your contact information, like an email or phone number, is easy to find. You might also consider adding a chat feature so customers can get quick answers. Great customer support is like having a personal assistant who is ready to help. It builds trust, and when customers feel supported, they are more likely to stick around and keep shopping.
10. Regular Updates and Fresh Content
Keep your online store interesting by adding new items frequently. You can introduce exciting new products, share any cool news, or even run special deals. Fresh content keeps customers curious and excited to come back. It's like having a new adventure waiting for them every time they visit. An active store shows that you are on top of things, and customers love discovering new things every time they drop by.
Conclusion
A successful ecommerce website is all about making your customers happy. Focus on how they feel, keep your brand strong, stay with the latest trends, make it work on phones, show off positive reviews, make buying easy, and build trust. Doing these things not only brings in customers but also keeps them coming back.
Also, you can take advantage of expert BigCommerce website designers from MakkPress Technologies, an eCommerce marketing agency specializing in designing stores from scratch and redesigning existing designs. MakkPress Technologies has experts in-house who work really well with BigCommerce store development, designing, migration, SEO, speed optimization, branding, and other digital services.
