BigCommerce is a digital platform made to build, design, market, customize, and maintain your eCommerce website presence. It is a tool that works as a base for your digital business. Apart from that, BigCommerce is widely known for its advanced features and customization capabilities.
Thus, choosing BigCommerce as your eCommerce platform can be a beneficial decision for your brand shortly. Consequently, designing the store on BigCommerce requires compressive knowledge of market trends, tools that make the work easy, and so many other things. So, expert BigCommerce website designers like MakkPress Technologies have excelled in designing BigCommerce stores over the years.
Therefore, in this blog, we will explain the process of designing BigCommerce stores for high sales and revenue.
The Process Of Designing BigCommerce Stores For High Sales
Building an attractive and effective BigCommerce website involves looking at various important aspects to ensure users have a great online shopping experience. Here, let's explore 12 key ways to create a compelling BigCommerce website.
Responsive Design:
The first and foremost thing is a successful online presence starts with a responsive design. This means your website adjusts to different screen sizes, offering a seamless experience on desktops, tablets, and mobiles. This adaptability ensures that anyone can easily use and explore your site, no matter what device they're using.
Adopt a mobile-first approach, optimize images, minimize pop-ups, and employ mobile-friendly fonts. Ensure speedy loading, use touch-friendly buttons and menus, and prioritize crucial content for an optimal user experience.
Clear Navigation:
Think of your website's navigation as a virtual guide. It's crucial to have a menu that's easy to understand and organized well. This helps visitors move around your site effortlessly. Logical categorization makes it simple for users to find products or information.
An essential aspect of the user experience on a website is navigation. It is a crucial component that ensures content flows easily from one page to the next and aids users in finding what they need on your website.
High-Quality Imagery:
The way your products look online is crucial. Using high-resolution images that show off your products well not only makes your site visually appealing but also helps customers get a good look at what they might want to buy. This visual experience can significantly impact their decision to purchase.
The visual components utilized on a website are referred to as imagery. Pictures, films, drawings, and other forms of graphics might be among them.
Concise Product Descriptions:
One type of marketing text that you can use to outline and clarify the advantages of your product is the product description. Put differently, it offers every detail and piece of information about your goods in your online store. You may use one line, a brief paragraph, or bullets to describe this product.
The story you tell about your products matters. Keep it short but sweet when describing each item. Make sure to highlight the unique features and benefits. Accurate information and key selling points help customers make smart choices when buying.
Ensuring a Smooth Checkout:
Making the checkout process smooth is crucial for a positive customer experience. Complicated checkouts often lead to abandoned carts. To avoid this, consider implementing a one-page or minimal-step checkout. Offering guest checkout options caters to customers who prefer a quick and hassle-free transaction.
Give customers the option to travel back and forth between the previous and next phases in the checkout process, and make it obvious how many steps are left to complete before completing their purchase. This improves process transparency and usability.
Building Trust:
However, making some adjustments and improvements to the way your website is designed is just as crucial in fostering customer confidence in your company. Your audience will trust you more if you make an effort to make your website appear as professional as possible, giving them more faith in your products and services.
Trust is the foundation of successful online transactions. To instill confidence in potential buyers, incorporate trust-building elements on your website. This includes showcasing customer reviews, testimonials, and trust badges. Creating a secure and trustworthy online environment is essential for increasing conversions.
Clear and Effective CTAs:
Strategically placing clear and compelling calls to action (CTAs) is essential for your users. Whether it's an Add to Cart button or a Learn More prompt, these actions should stand out and guide users toward desired interactions. Consistent and visually appealing CTAs significantly contribute to a seamless user experience.
Start your call to action with a powerful verb. Test different calls to action and add numbers for impact. Be confidently bold in your call to action.
Optimizing for Search Engines (SEO):
By using SEO (search engine optimization) strategies, a website may get more visibility in search engines like Google, which eventually increases organic traffic. Creating relevant, high-quality content and offering the greatest user experience are key components of SEO, which aims to satisfy consumers' search demands.
Boosting your website's visibility requires strategic Search Engine Optimization (SEO). Incorporate relevant keywords in product titles, descriptions, and meta tags to improve your site's search engine rankings. This helps attract organic traffic and potential customers to your online store.
Integrating Social Media:
Utilize the power of social media by integrating sharing buttons and displaying your social media feeds on your website. This encourages user engagement and excites customers to share their favorite products, expanding your online store's reach through social networks.
By incorporating social media into your website, you may improve and make it more engaging for visitors, resulting in them staying on your site longer and having a better brand experience.
Adding Personalized Touches:
Enhance the shopping experience by incorporating personalization features. Show product options based on user preferences and purchase history. This facilitates cross-selling and adds a personalized touch, making the shopping experience more enjoyable and tailored to individual tastes.
By establishing a personal connection, you show that you are driven to provide the greatest possible customer experience and that you actually want to collaborate with the prospect or client. A personal touch may be a vital marketing tactic and makes your consumers feel important.
Optimizing Loading Speed:
The loading speed is critical. Optimize your website's loading speed by compressing images, using browser caching, and leveraging a content delivery network (CDN) to ensure a fast and seamless user experience.
Additionally, many factors need to be taken into consideration if you want quicker loading speeds. Core Web Essentials, Speed Index, Image Optimization, Browser Caching, and CSS and JavaScript optimization are all included. Optimizing these areas will improve user experience, lower bounce rates, and raise SEO results.
Prioritizing Mobile-Friendly Design:
The degree to which a website is optimized and built to load quickly on a mobile device, such as a smartphone or tablet, is known as its mobile friendliness.
You may raise your website's search engine rankings by implementing Mobile First Design, which will make your website more mobile-friendly. Adaptability, ensuring your interface works well on bigger displays, starts with designing it for mobile devices.
Research indicates that users will leave a website in favor of a competitor's mobile-friendly website if they are unable to navigate and read it effectively on their mobile device.
Conclusion
Therefore, in this blog, we have explained the best practices for designing a website for high sales, conversion rate, and ranking. These 12 techniques will help you to fully optimize your BigCommerce store.
Now, if you want to build your store on this platform or customize it, get help from a custom BigCommerce development agency. MakkPress Technologies excels in building eCommerce websites on the BigCommerce platform and is excellent at designing them with the latest trends.
MakkPress Technologies has an excellent team of designers, developers, and SEO, marketing, and maintenance professionals who have over 10 years of experience in their specific niche.
