Automated text messages are an incredibly effective marketing tool that can provide a significant boost to customer engagement and increase lifetime value for brands. With an almost perfect open rate of 98% and an impressive 29% engagement rate, SMS is a must-have marketing channel for any ecommerce site. It's important to note that two-thirds of the world's population uses mobile phones to send and receive text messages.
Despite this, SMS marketing has been overlooked for far too long without any real reason. Don't miss out on the opportunity to connect with your customers directly through their preferred communication method. Start using SMS marketing to drive real results for your brand today.
A collection of automated text messages has been curated for merchants to use without requiring any specific customer information. These text messages have been proven to be highly effective. Additionally, combining text messages with your ecommerce email marketing services can further improve their impact. Continue reading to discover the best practices for utilizing this dynamic duo.
These are the Must-Have Automated Text Messages for Your Ecommerce Site
1. Browse Abandonment
Merchants often rely on the “spray and pray” method of sending bulk emails or SMS messages to their customers. While this may yield some results, data shows that triggered messages are much more effective. By utilizing automated emails and text messages, you can connect with your customers at the right time with the right message. One example of this is browse abandonment. Cart abandonment is a well-known issue, but what about those customers who leave your site without even adding items to their cart? By sending an automated text message, you can win back these potential customers. Take a look at some examples below:
Thanks for stopping by! We noticed you visited us and we’d love to see you again. Visit us at (Link to Site)
Hi (Customer Name) Thanks for visiting our site! We sent you an email with a deal you’ll love. Check your Inbox.
2. Cart Abandonment
When it comes to recovering lost sales, an automated workflow for cart abandonment is a game-changer. Whether you are a seasoned merchant or just starting out, this must-have workflow can help you address the issue of cart abandonment with ease. By applying this scenario to your business, you can recover lost revenue and boost your bottom line. Here are some examples of how other businesses use this message to their advantage.
Your shopping cart is waiting for you. Don’t let it expire! Use code [code name] to get a 20% off for the entire order. [link to the site]
Still, shopping? Don’t miss out! 30% off your order. Use code [code name] at the checkout. [link to the site]
3. Special Occasion
Marking your customers' special occasions like birthdays and sign-up anniversaries is a great way to stay engaged with them and build rapport. By doing so, you can seize the opportunity to re-engage with your customers and make them feel valued. Don't miss out on this fantastic e-commerce marketing strategy! Use it to your advantage by providing your customers with exclusive updates, offers, and discounts. You can easily reach out to them through multiple channels such as email, SMS, and even WhatsApp marketing.
Here are a few examples of messages you can send on special occasions:
We know today is special! Happy Birthday from us all at [brand_name]. Check your email for a little present.
Happy Birthday [customer_name]! We sent a present to you by email. Don’t forget to open it!
4. Order Confirmation
To remain at the forefront of your customer's minds, it's crucial to have multiple touchpoints with them. One such touchpoint is the order confirmation message, which, despite not generating direct revenue, can be an excellent way to engage with your customers. Take inspiration from other businesses that have successfully used this message to their advantage. Here are some examples:
Thank you for your order. We will contact you when your package is shipped. Contact us at (business number)
Thank you so much for choosing (Brand Name) as your pick! We have received your order and we are packing it up now. Tracking information will be sent to you once your order ships.
For order confirmation you can choose two channels: Email and SMS.
5. Cross-Sell and More
Automatic SMS sending is a powerful tool that can help ecommerce businesses boost sales and gather valuable feedback. With its ability to quickly deliver time-sensitive offers, up-sell and cross-sell products, and collect customer insights, SMS is an essential component of any successful ecommerce strategy. Whether you are looking to increase revenue or improve customer satisfaction, automatic SMS sending can help you achieve your goals efficiently and effectively.
Here are a few examples:
[Customer_name], because of your recent purchase of [product], there is an upgrade available to you for the [product group] at 60% off! Visit: [link to the site]
Do you love [brand name]? Let us know! It would help us out if you post a review here: [link]
Your 10% discount expires tonight. Head to [link to the site] to redeem it. Code: [code_name]
6. Support Automation
Although one-on-one support is invaluable, you can automate how shoppers connect with your support team. Many brands request their SMS subscribers to send their queries to a specific phone number. After that, the support team receives a notification to contact that person. By asking the recipient to text their actual question, the support team can quickly forward it to the most qualified person to answer it. This saves time and enhances efficiency on their end while providing a better experience for the customer. Many ecommerce marketing service providers too use these automated messages for engagement.
Here’s an example:
Thanks for reaching out! Did you have a question? Reply to (contact number) with your questions and info and someone from our customer experience team will reach out to you.
7. Opt-Out Messages
Opt-out messages are an essential component of any successful SMS campaign for ecommerce brands. Like an unsubscribe link in a marketing email, opt-out messages allow customers to control the messages they receive. It's crucial to proactively inform customers that they can opt out of messages at any time.
Offering customers the option to receive fewer messages or to opt out altogether demonstrates respect for their preferences. By automating the delivery of opt-out messages through SMS campaigns, you can help ensure that customers feel heard and reduce the number of complaints about your messaging efforts.
Conclusion
Automated SMS and WhatsApp marketing can revolutionize your communication strategy, saving you time and helping you focus on the big ideas that drive your business forward. With dozens of scenarios possible, you can deliver timely and relevant messages that engage your audience and drive conversions. If you're still unsure about the benefits of SMS marketing, Makkpress Technologies can help. Our one-on-one guidance for SMS and WhatsApp ecommerce marketing servicewill help you uncover new opportunities for your business and maximize your marketing potential. Contact us today to learn more.
