We can't deny the fact that the rise of online shopping is reshaping the entire global retail market. The online shopping trend continues to dominate, and you might be surprised to know that almost 15% of all sales are taking place online. As this number continues to grow, it becomes essential for small businesses to have a strong ecommerce website to stay competitive in the marketplace. But we must understand that simply having a visually appealing website isn't just enough. In fact, it is just the tip of the iceberg.
A good development ecommerce platform helps you streamline the ordering process for customers and ultimately helps you drive sales and profits for your small business. Therefore, it becomes very imperative to grow your business and invest in a well-designed website development service to give your online business the necessary momentum. To help you understand the concept better, we have curated this guide that will give you a clear understanding of ecommerce website development.
What is Ecommerce Website Development?
Ecommerce website development involves meticulously executing a robust plan to build the backend and front end of your online store. This includes creating engaging product pages, a seamless shopping cart, an intuitive order form, and comprehensive support pages. With a well-executed ecommerce website development plan, you can create an exceptional online shopping experience for your customers and drive growth for your business.
What Exactly is Involved in the Development of an Ecommerce Website?
Ecommerce Website Development requires undertaking several steps that differ in range. These steps encompass expressing your business's identity from a digital perspective and constructing the website itself.
Establish Your Brand
When it comes to establishing your brand in the world of eCommerce, there are so many factors you need to consider. One of the first things you need to decide is whether your online venture is geared towards B2B or B2C customers. Once you have identified that, you have to figure out your target audience and customize your ecommerce venture to cater to specific preferences and requirements. In this, you can focus on the visual style of product images, level of information, and more. Finally, you need to create a catchy business name that is both distinctive and memorable, conveying your brand's objectives clearly.
Purchase A Domain Name
As you plan your ecommerce business's name, it's wise to consider domain name availability. Though buying a domain is straightforward, popular domains can be claimed quickly. If your desired domain is available, it's recommended to secure it now, even if you still need to commit fully. Opting for a short-term contract of one or two years is a good option. Having a memorable and attractive URL can attract visitors to your ecommerce site and boost brand recognition.
Choose A Hosting Platform
After acquiring your domain, the next step is to select a website host, preferably one with an ecommerce platform, to launch your website. Some hosting services only provide basic features, where you have to create and develop your website from scratch. However, other options provide pre-designed website layouts optimized for desktop and mobile devices.
Design Your Site
One of the major steps for Ecommerce Website Development is the designing part. When building an ecommerce site, it's crucial to prioritize a navigable online store with simple search and filtering options. This core functionality sets successful online stores apart from those struggling to gain traction. In addition, an organized website design and a seamless checkout experience are essential to avoid lost sales and maintain a positive brand reputation. Pay attention to the importance of these elements in creating a successful online store.
Build & Launch Your Website
Opting for a platform such as Shopify may be cost-effective for constructing your website using pre-designed content blocks and image placeholders within an interface. However, if you have more financial resources, you can hire Shopify developer, who can independently create your website.
Determine How Orders Will Be Fulfilled
Decide on your ecommerce fulfillment approach. Will you choose in-house fulfillment, dropshipping (ordering items directly from suppliers on behalf of customers), or third-party logistics (fully outsourced fulfillment processing)? This will determine your order capacity and, in turn, how you structure your website. For instance, if you opt for a third-party logistics service with a standard delivery time frame, ensure that your advertising copy adequately communicates to customers the estimated delivery time of their shipment.
Maintain Your Site
As an ecommerce website owner, it's imperative to keep your website updated regularly to ensure it reflects any changes in your inventory or product line and any promotional activities you are running. You might realize that the design of your website lacks certain features either you or your customers require, and changes may be necessary based on customer feedback.
Key Qualities of Successful Ecommerce Sites
One of the most important qualities of a successful ecommerce site is a good UI/UX design. A well-designed website greatly impacts the customer experience and can influence their purchase decisions.
Robust Online Security
Another key quality of successful ecommerce sites is robust online security. Customers want to feel secure when making online purchases and expect their personal and payment information to be kept safe.
Great Mobile Experience
In today's world, where more and more people use their smartphones to make purchases, a great mobile experience is crucial for ecommerce sites. A mobile-friendly website that is optimized for smaller screens and touch navigation can make the difference between a sale and a lost customer.
Smooth Checkout Flow
Making the checkout process as smooth and easy as possible is another quality of successful ecommerce sites. A complicated or lengthy checkout process can lead to cart abandonment and lost sales. A smooth checkout flow should be quick and easy, requiring minimal steps and information from the customer.
Search Engine Optimization (SEO)
Finally, a successful ecommerce site should prioritize search engine optimization (SEO). SEO can help ecommerce sites rank higher in search engine results pages, making it easier for potential customers to find them. You can opt for ecommerce SEO services to help increase your website traffic & visibility.
In conclusion, ecommerce website development is one of the most important aspects of giving your online business a headstart and should not be taken lightly. Evaluating your business needs is important, and then mapping the launch plan. If you plan to begin your ecommerce business online journey, trust MakkPress Technologies experts for custom website development services. From sketching out the design for your website to making the ultimate launch campaign, we will help your business achieve the desired results.