top of page
MakkPress Logo

Request a quote

Email Us

Live chat

Schedule a call

MakkPress Logo

Who we are

Our Work

UX & Development

Ecommerce

SEO & Marketing

Tips To Implement Holiday Marketing Campaigns On Google Ads


Holiday Marketing Campaigns On Google Ads

The holiday season can be a stressful time for eCommerce owners, with an increased focus on key dates, inventory management, promotions, discounts, and bidding. However, successful holiday marketing campaigns are crucial for driving sales and maximizing profits during this period. As an expert writing assistant, We can provide you with invaluable insights for your paid advertising marketing campaigns during the holiday season. In this post, I will share tips and tricks on how to run successful Google Ads campaigns during the holiday season that will help you achieve your business goals. So if you're looking to optimize your holiday advertising efforts and drive more sales this season, keep reading!


Tips For PPC Marketing And Google Ads Campaign:


Get Ready In Advance

To ensure maximum efficiency during seasonal campaigns, it's crucial to make sure your inventory is fully stocked and your product listings are up to date. Before launching any seasonal campaign, it's important to optimize your web page to ensure a seamless user experience. With a well-stocked inventory and optimized web page, your seasonal campaigns are sure to be a success.


Target

To better understand your customers and their expectations, it's important to put yourself in their shoes. Consider who your customers are and what they want. Are they buying for themselves or for someone else? By identifying this, you can develop a strategy that caters to their needs. Shopping insights can be a valuable tool to gain a deeper understanding of your customers.


Look at key dates such as Black Friday and Christmas to see how consumer behavior changes during these periods. You can also analyze the position of different brands, the most popular searches, and the places where customers are looking up information. Use this information to refine your strategy and tailor your approach to better meet the needs of your target audience.


Keywords

To increase the visibility of your business during peak shopping seasons, consider bidding on keywords related to popular events such as Black Friday or Christmas offers. Doing so can significantly increase the number of searches your business appears in, ultimately leading to more potential customers discovering your products or services.


Search Campaigns

Did you know that almost half of consumers are more likely to pay attention to businesses that personalize their ads through marketing campaigns? That's why including seasonality keywords, such as those related to Christmas or Black Friday, in your search ads can make a big difference. Make sure your ads are tailored to the interests and needs of your audience to increase the chances of attracting new customers and boosting your sales.


Remarketing or Retargeting

Optimizing your remarketing strategy during the Christmas season can help you increase conversions. Keep in mind that the conversion window is prolonged during this time, so adjust your retargeting strategy accordingly. Consider using a 30-day remarketing audience to target shoppers who have previously shown interest in your products. During the holiday season, many shoppers add items to their cart but don't complete the purchase. Use remarketing ads to remind them to finalize their purchase. To maximize your results, take advantage of Google Ads by creating separate campaigns for each audience.


Display Campaigns

Effective Paid Advertising display ads requires strategic segmentation and attention-grabbing design. Ensure that your banners not only attract attention but also prompt action. Keep seasonality in mind and incorporate relevant imagery and language. Don't forget to include a clear and compelling call-to-action (CTA) to drive clicks and conversions. Consider running A/B tests to optimize your display ad performance and identify which designs resonate best with your audience.


Mobile

In 2022, mobile devices accounted for a whopping 51% of the traffic during seasonality campaigns. Additionally, purchases made through mobile devices contributed 31% to the total online sales revenue. This highlights the utmost importance of optimizing the view for mobile devices, not just for page navigation but also for ads and banners. Don't miss out on potential customers simply because your content is not mobile-friendly. Be sure to prioritize mobile optimization in all aspects of your online presence.


Promo & Discounts

To increase sales during seasonal periods, it's important to cater to customer behavior by offering promotions or discounts. You can easily include these offers in your ads by using our dashboard's discount tab. From there, you can select the specific date range for your promotions, ensuring that they start and finish on time. With several key dates to consider, be sure to choose the ranges for those specific periods that are most important to your business. Try this approach to boost your sales during seasonalities and see the difference it can make for your business.


Location

To effectively cater to your target audience's preferences and culture, it's essential to segment your content per language and geographic area, per country. It's also important to review and recognize the unique trends and peculiarities of each important holiday for these specific regions. For instance, while Thanksgiving is a significant holiday for the USA, it is celebrated on a different day in Canada. By segmenting your content in this way and recognizing these differences, you can better tailor your messaging and engage with your audience in a more meaningful way.


Conclusion

In conclusion, implementing holiday marketing campaigns on Google Ads can greatly benefit your business during the festive season. By following the tips mentioned in this article you can increase your visibility and attract more potential customers. Remember to stay updated on your campaign's performance and make necessary adjustments to optimize your results.


But if it looks like too much to manage and you don't have enough time and knowledge to manage all of it then you can surely take help from us! We at MakkPress Technologies can help you get successful holiday ecommerce PPC marketing campaigns specific to your marketplace.


bg-tsti.jpg

Certified Shopify developers

We are one of the oldest shopify partners and Experts, We have been working with shopify since 2012

Top Shopify Developers

Leaves Image

Clutch Certified Ecommerce developers

Clutch, an online client review guide of the leading IT, marketing, and business services companies, has listed us as one of the Leading Ecommerce Developers.

Leaves

Clutch Leading Ecommerce Developers

Leaves

70% retention over 8 years

We are proud of your trust - with over 50 plus well Known Ecommerce brands growing with us for 3 plus years.

Leaves

Trusted Ecommerce Marketing Partners

Leaves

Firesoft People

Erin Evans

5 star

The project has driven traffic to the sites and increased sales. MakkPress Technologies team is enthusiastic and responds quickly to ongoing changes throughout the project. Overall, their effectiveness and strong management team made them a supportive partner

Sam Gavriel Fine Jewelry

Svetlana Gurgov

The MakkPress Team is by far the best company I have dealt with.  Never have to wait for a reply.  Top notch customer service, always prompt to give some extra value and service. Always available to help no matter what my request is about

5 star

Giant Teddy

Ray Khosravi

Highly recommended for building from scratch or at scale. MakkPress Technologies fulfilled every request required by the project. Would use him again for a future project. Team is quick to respond to our comments and communicated well with us and helped our project complete successfully. Great work

5 star

Tenergy Power

Vez

Meet all the criteria requirements of this Project. Had some things missed on the first deliverable, but quick feedback got them all fixed on the second email

Baabuk

Alexander Miller

Makkpress has great shopify resources. Quick to respond and quite good work. We've worked on several template modifications for our shopify theme and will be back for more in the future. Thanks!

Balbea

Bilal Mashhedi

The project has been extremely successful and satisfied all project requirements. The MakkPress Technologies team was collaborative and worked closely with their client to develop the final product

Hear From Our 820+ Happy MakkPress Clients

We are official partners with