In simple terms, when we talk about the web, a user "converts" when they do what the webpage wants them to do. Let's say you're on a website selling denim dresses. If you decide to buy a dress and click the 'buy' button, you've converted. But converting doesn't always mean making a purchase. It can also be filling out a contact form, answering survey questions, or just clicking on the next page.
Thus, conversion rate matters a lot due to multiple reasons; it can impact your store's SEO, ranking, sales, etc. So, in this blog, we will explore the things that impact the conversion rate most and how to fix them.
More About Conversion Rate
Now, the conversion rate is the percentage of all visitors to the webpage who actually convert. For example, if 100 people visit the denim dresses page and 10 of them click 'buy,' the conversion rate is 10%. Conversion rate optimization (CRO) is all about trying to make this percentage as high as possible. It's an ongoing process because unless every visitor converts, there's always room to make the webpage work better.
Now, move toward what impacts your store conversions.
What Affects Conversion Rate Most?
How fast your website loads can significantly impact how many visitors take the desired action. Studies consistently show that faster page speed leads to higher conversion rates. For instance, if a webpage loads in 2 seconds, there's a 1.9% conversion rate, while at 5.7 seconds or more, it drops to 0.6%. Companies have experienced increased conversions by improving page load times.
Thus, by hiring an ecommerce speed optimization expert, you can fix this issue. Besides speed, factors like page design and clarity of action also influence conversion rates. Overall, optimizing website speed positively impacts revenue.
Thus, these are the things that impact your eCommerce business conversion rate. From there, we will move toward the tips to optimize your website conversion rate and sales.
Techniques To Improve Ecommerce Website Conversion Rate
Here are the strategies to improve your website conversion rate.
Clear Headlines and Subheadings:
When people land on your website, they should instantly grasp what it offers. Utilize straightforward language in your headlines and subheadings to convey the purpose and content of your site, ensuring visitors understand what they can expect. By making your content and site heading clear and crisp, you can attract a wide range of consumers.
Compelling Call-to-Action (CTA):
Make your action buttons stand out by using persuasive words like "Get Started" or "Try Now." Clearly instruct visitors on what you want them to do, and make the process simple and accessible. With an attractive call to action button, you can engage your consumers and get their attention.
Easy Navigation:
Ensure your website is user-friendly, allowing visitors to effortlessly find what they're looking for. Simplify the navigation structure so that people can quickly locate the information or products they seek. Ensure that users can easily direct and navigate to all the pages they want; they should not struggle to complete the purchase.
Minimize Form:
When collecting information, keep it concise. The shorter the form, the more likely visitors are to fill it out. Avoid unnecessary fields to streamline the user experience. Keep the form filling short and only ask for important details that are necessary to know.
Page Load Speed:
Prevent potential visitors from leaving due to slow page loading times. Optimize your website by reducing image sizes and employing other speed optimization techniques to ensure quick page loading. To optimize your e-commerce site speed, you have to reduce the images, HTTP requests, plugins, and more from your website.
Mobile-Friendly Design:
Recognize the prevalence of mobile users and ensure that your website is visually appealing and functions well on smartphones. A mobile-friendly design enhances the overall accessibility and user experience. To make your website mobile-friendly, you have to compress images and test your website after optimization on all devices, especially mobile.
Clear Value Proposition:
Give visitors a clear explanation of the advantages of your good or service. Explain how it addresses their needs or solves their problems, as this helps generate interest and engagement. It is a process of highlighting the benefit your business provides to its customers and what makes you different from others.
Limited Choices:
Avoid exciting visitors with too many options. Simplify decision-making by presenting a clear and manageable selection of choices, facilitating quicker and more confident decisions. For this, use your consumer's previous data to customize your customer's experience.
Use High-Quality Images:
Enhance your message with clear and relevant images. High-quality visuals not only capture attention but also aid in conveying your brand message effectively. Additionally, it's important not to use multiple visuals on your store as it can slow down your store speed.
A/B Testing Method:
Experiment with different elements on your site, such as colors or placement of items, to identify what resonates best with your audience. A/B testing allows you to optimize your website based on user preferences.
Personalization:
Tailor your site to create a personalized experience for each visitor. Use language and offers that align with their preferences and interests, fostering a sense of connection. It will make them feel and build a connection between your brand and consumers.
Address Objections:
Assess visitors' potential concerns or objections and proactively address them. Clear and reassuring answers build trust and make users more comfortable engaging with your site. Thus, by examining the upcoming challenges in your store, you can fix them instantly.
Clear Pricing:
Be transparent about the costs associated with your products or services. Hidden fees can lead to distrust and prompt visitors to leave your site, so ensure pricing information is easily accessible. So, don't add any extra charge to hamper visitor's trust and make your website trustworthy.
Live Chat Support:
Offer immediate assistance through live chat to provide quick answers to visitor queries. Prompt support enhances the user experience and may encourage visitors to stay and explore further. Whenever a user finds anything about your store, your team must be present to answer their query.
Exit-Intent Popups:
Grab the interest of visitors who are leaving by using interesting popups to persuade them to stick around. This tactic gives you a final opportunity to engage users before they leave your site. It will be an effective way to boost your conversions.
User-Friendly Language:
Communicate with your audience using language that is easily understandable to a wide range of people. Avoid jargon and use words that resonate with a broad audience. You need to use words that are easy to understand for your target audience.
Highlight Benefits over Features:
Emphasize how your product or service improves the lives of users rather than focusing solely on its features. Highlighting benefits makes your offerings more appealing and relevant to visitors.
Frequent Updates:
Keep your website content fresh and up-to-date. Regular updates demonstrate that your site is current and reliable, fostering trust among visitors. Outdated information may lead to a loss of trust, so provide instant updates when you have something to share with them.
Thus, these are the techniques to optimize your store conversion rate.
Conclusion
Therefore, in this blog, we have explained the basics of conversion rate and how it impacts user experience in your store. Apart from the mentioned reasons, many other factors affect conversion rate, but by following the mentioned techniques.
Apart from that, you can hire a conversion rate optimization expert like MakkPress Technologies, which is an e-commerce company that works in digital marketing and helps businesses boost their conversion rate. With MakkPress Technology, you can easily enhance your store loading speed and sales.
